Why You Should Stop Using Social Media for Your Blog
Blogs can’t stop using social media because it’s the most effective way to reach customers and potential customers. But you must use it strategically to maximize the return on your investment.
If you’re not finding a lot of success with social media then it likely means you need to stop using one or more social media channels.
Remember, not all social media sites are created equal. The best platform for your blog may not be the best one for someone else’s. So it is important to take a look at your blog’s needs and where they’re likely to have the most success and then find a platform that will work for you.
You Can’t Be Everywhere = You’re Not Very Social
The role of social media in this generation is evolving everyday. While you may feel the need to have a presence everywhere, it’s just not possible. If you’re a small business (maybe it’s even just you!), you don’t have the time to be on all the social media channels -otherwise you’d never have time to get anything else done.
Social media creates a never-ending cycle for consumers all over the world because they want to stay up with all their favorite influencers or celebrities and what they are doing at one time. They want their voice heard, so now there are more platforms than ever before in order for that voice to be heard, which makes it more difficult for an individual or influencer to maintain a presence on every platform out there.
So rather than being unsocial on 10 platforms, try to be super social on 1.
Limited Return on Time
Social media marketing is not as effective as before, and the time invested provides little in return.
Many companies are finding this out the hard way. They are putting a lot of time and effort into social media marketing, but they don’t see any significant changes in their sales or profits. In fact, According to a new study from Hill Holliday / ORIGIN, 34% of Generation Z social media users have quit social media entirely. (businesswire.com)
Content marketing is so much more than just social media
Content marketing is not just about social media. There are a lot of other channels that brands can use to create and distribute their content. Some of these include Blogs, YouTube, and email marketing.
If you only focus on using social media sites to promote your content, you’ll be missing out on a lot of opportunities. You’ll also be putting your traffic at risk…
Better bang for your buck with SEO
Even if you do manage to build a social media following, it could get taken away at any moment. Because you don’t own the platform you’re at the mercy of the companies that do.
Additionally, the effectiveness of a social media post fades over time.
But good content will always be good content so you’ll do better to focus on platforms that rank content based on quality, think Google, Youtube, etc. Because while you’ll see traffic from a single social media post decline over time, with SEO based platforms, your traffic will grow over time.
Related: 5 Easy Things to Do For SEO (no one told you when you started blogging)
Email Marketing = asset you own
Email marketing is the most powerful way to reach out to your customers. In these days, the internet gives a number of opportunities for marketers to interact with their audience. But what makes email marketing special?
Email is the best option for both B2B and B2C marketer because it increases conversion rates by up to 20% higher than any other form of digital communication.
It’s also an effective tool for retention as customers are almost 3 times as likely to buy from you if they’ve received emails from. Even more important – you own your email list, unlike a social media account that could be discontinued to blocked.
Related: What I Learned Working with an Email Marketing Strategist
Bottom Line
Social media platforms are a big part of our lives. We use them not only to interact with our friends and family, but also to follow brands and businesses. Whether you’re on Instagram, Facebook, or Twitter, it’s very easy to get lost in the online world – but as I’ve said before, it has its downsides too.
The first thing that social media does is take up your time. Even if you’re not looking at your phone or checking your account every day, there’s always a chance that someone will message you or post something on your wall that will require a response. This is why it’s important to limit not only the amount of time you spend on these platforms, but the number of social media sites as well. – otherwise you’ll end up neglecting other things in favor of constantly being online.
