Speaker Information + Resources

Hey! I’m so pumped to team up with you to create something that’s absolutely incredible.

The Blogger Breakthrough Summit is a 5-day event that helps bloggers streamline their workflows and blog better using your expert strategies so they can spend less time blogging and see bigger results.

On this page, you’ll find all the information you may need to decide if speaking is right for you. If you run into a question I didn’t answer, email me at hello@elizabethstapleton.com

Summit Dates: Jan. 23, 2023 – Jan. 27, 2023

  

If you’ve been a part of events including webinars, summits, or other collaborative offerings and found that they didn’t go so smoothly or benefit you as a speaker, I encourage you to check out what some of my past speakers have had to say:

$960.35 in sales of own products in 1st 2 weeks

$414 affiliate commissions $960.35 in sales of own products in 1st 2 weeks (14 customers, 22 products. 1 subscriber purchased 4 products!) 234 new email subscribers At least 58 new FB group members I got offered another paid speaking event off the back of it.

In general I would say I got a lot less new subscribers via the summit than via contributing to a bundle but this is offset by the engagement of the subscribers which is so much higher from the summit. Far more people purchased tripwires and even full priced products shortly after joining my email list. Also, those who joined my Facebook group have been really engaged and active! I would definitely do it again! Please keep me in mind for next year!
Leanne Scott
Passive Income Superstars

personally rewarding.

I’m a solopreneur who’s pretty isolated from SEO consultants. I had no idea if my talk would resonate with the attendees. All of the positive feedback and the upvotes was personally rewarding.
Bobby Warren
Wooster Media Group

My email list size doubled in one day!
Krista Walsh
kristawalshcopywriter.com

one of the most well-organized summits

I’ve participated in dozens of summits, and this was one of the most well-organized summits I’ve been apart of. It was one of the most highly engaged and highly-attended summits, too. Plus, I added a bunch of new subscribers to my email list! 
Monica Louie

It was an amazing event and experience!

First and foremost SOO much exposure and lots of positive feedback from my talk! I want to be able to contribute MORE and better in the future now that I know how this works. I would have tweaked my topic and probably gotten a little more technical. But I learned so much! It was an amazing event and experience!
Ryan Turner
Amplifi STRATEGY

4 people have gone even further to take my course and they hadn’t even gone through the 2 week nurture sequence

About 100+ downloaded my freebie, and 4 people have gone even further to take my course and they hadn’t even gone through the 2 week nurture sequence. I’ve also gotten a lot of conversations going with opening their eyes to be more accessible. Though I couldn’t fully participate as much as I wished, I can appreciate that this was a topic that people wanted to learn more about and I’m very optimistic about improving access for everyone! Thank YOU for including me and making it accessible!
Erin Perkins
MabelyQ

I saw about a 12% conversion rate for my tripwire pre-sell.

I was able to grow my subscriber base AND get proof of concept for a new digital product by pre-selling it! Overall, I saw about a 12% conversion rate for my tripwire pre-sell.

As a speaker, you’ll also get free access to the Blogger Breakthrough Summit All Access Pass which will include lifetime access to all the sessions, a live networking event, as well as some sweet bonuses.

Quick Access Links

How the Summit Works

Let’s do a quick rundown of how the whole thing will work.

What the Event Looks Like

The event will run from January 23 -27, 2023 with 8+ pre-recorded presentations (broken out by level of blogger – beginner, intermediate, and advanced) running each day. 

Presentations are 30 min Pre-Recorded and Include a Pitch

These presentations will include around 30 minutes of content (including an up to a 3-minute pitch), a worksheet that follows along with or complements the presentation, and a live chat.

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live, to interact with attendees in the chat. There is no video component, so attendance in pjs is 100% encouraged 😉

Interact Live in the Facebook Group & Chat

Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. 

If attendees have good questions while your presentation is going on, you’re welcome to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.

The additional Facebook live is not required. 

Promotion

Leading up to the summit, we’ll have three weeks of promotion. You’ll be provided with:

  • email swipe copy, 
  • social media swipe copy, and 
  • social media graphics to make it all easy! 

I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

During the promotion phase, and while the summit is running, we’ll also be promoting the Blogger Breakthrough Summit All Access Pass and 30 Day Pass. 

The All Access Pass includes: 

  • Lifetime access to all of the sessions
  • PDF Transcripts
  • Private Podcast feed to listen to just the audio of the sessions
  • Action Taker Workbook
  • As well as additional bonuses in the form of contributions from current and former speakers.

You are not required to contribute a product but there are monetary benefits for doing so. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Woop! Woop!

The 30 Day Pass includes:

  • 30 Days Access to All the Sessions
  • Action Taker Workbook

What Speaker Onboarding Looks Like

So this all sounds great, buuuut what kind of work does it require of you? Let me break it down! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

So what happens when you say, “Yes, I’m in to speak at the summit!”?

Beside me doing this:

via GIPHY

I’ll get you hooked up with our Speaker Handbook

You’ll receive 1 email with the subject line “Speaker Onboarding” it will have the link to our speaker intake form that will kick everything off.

Here are the steps to get you squared away as a speaker:

1. SUBMIT YOUR SPEAKER INTAKE FORM NO LATER THAN Oct. 14, 2022

The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.

This information includes:

  • Name
  • Title
  • Bio
  • Square headshot
  • The type of presentation you will be creating
  • The type of information you plan to include
  • Your website and social media URLs

It’s all asked for in one form.

2. SIGN THE SPEAKER AGREEMENT

Don’t worry, I’m not going to ask you to sign your life away, this is what you’d be agreeing to by signing the speaker agreement:

“(You) grant consent to Double Jacks Media, LLC (that’s me, Liz) the rights to my image in video or in still and the likeness and sound of my voice as recorded on audio or video in connection with the virtual summit, 2023 Blogger Breakthrough Summit, without payment or any other consideration. 

I understand that my image may be edited, copied, exhibited, published or distributed and waive the right to inspect or approve the finished product. Additionally, I waive any rights to any royalties or other compensation arising or relating to the use of my image or recording.

By signing this release I acknowledge that I have completely read and fully understand the above release and agree to be bound by it. I hereby release any and all claims against any person or organization utilizing this material in relation to the summit and the products the summit produces.”

There is also a bit about promotion:

(You)  agree to promote the summit to the segment of my audience that best fits the summit”

And I agree to provide You “with graphics featuring your talk that you can use for the promotion of the summit.”

3. CREATE YOUR PRESENTATION OR SCHEDULE AN INTERVIEW WITH ME

If you’re starting from scratch I’ve got templates, outlines, and examples to help you. If you’ve already got a presentation in your back pocket that you just want to tweak – that works too.

The next thing I’ll need is your presentation! Your presentation should be around 30 minutes and pre-recorded. This is meant to be more friendly and casual than perfect and super edited. I want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they’ve really learned something, rather than a webinar format where they feel like they’re missing something that they need to buy from you asap.

With that being said, you have your choice of the following presentation formats:

  • Slides
  • No slides (just your lovely face)
  • A mixture of any of them
  • Interview-style

If you’d like to go with the interview-style presentation or just have me record it for you, schedule a time with me to do that here. And we’ll work together to come up with questions.

Your presentation should include great, actionable content. Here’s the suggested format:

  • A quick introduction
  • An overview of your topic
  • Teaching section
  • Specific action steps (with the goal of simplifying their existing process)
  • Up to a 3-minute pitch
  • Include questions for attendees to answer in the chat box throughout to boost engagement.

4. Submit Your Presentation by November 14th, 2021

In the dashboard, you’ll find a form where you’ll submit your presentation along with the title and a short description.

All Access Pass Contribution

The All Access Pass will be a great opportunity for attendees in addition to the presentations we’re running. 

While attendees can view all the sessions for free for 24 hours after each session airs, with the All Access Pass they will get lifetime access to the sessions, as well as some awesome bonuses which is where you come in:

To make it even more valuable, I ask each of you to consider providing one resource to add. This includes things like:

  • eBooks
  • Workbooks
  • Courses (big or small)
  • 1-month memberships
  • Freebies

(Note: Last year we sold over 160 copies of the All Access Pass so I do not recommend any type of 1:1 contribution)

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

Anyone who does contribute a premium resource (aka not something you’re giving away for free somewhere else – including in paid bundles) will get a 50% affiliate commission on sales, rather than 40%.

Information for your contribution is due on December 8, 2022. If you decide to contribute you’ll be sent a contributors agreement and the form to submit all your information. All links must be working by Dec. 8, 2022 to ensure there is time to test all the links.

Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting officially on January 2, 2023.

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All Access Pass sales (50% if you’ve contributed a premium bonus). 

Please note that the default affiliate rate is 30%, once you have signed up I will go in and manually change your affiliate rate to the 40% or 50% accordingly. 

You’ll recieve swipe copy and graphics in early December.

Live Participation

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to relax for the most part!

All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

To make sure your presentation is at a time that you can attend. A tentative schedule will be sent out at the beginning of December. I ask that you confirm the tentative time for your presentation by December 15, 2022. If the given time doesn’t work, let me know so we can find a time that works. The schedule will be finalized by December 18, 2022. 

After your presentation has aired, if you want you will also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the All Access Pass).

Lastly, while you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

Affiliate Program

While summits are great for overall visibility and making new connections, making a little extra money never hurt either, right?

That’s exactly why I’ve set up an affiliate program for the All Access Pass and 30-Day Pass where you’ll receive a commission from all sales from the traffic you refer to the event. Payouts will be made early February 2023.

You can promote the free event, after someone registers for the free event they will be taken to a page encouraging them to get one of the paid passes. So if you don’t want to promote the All Access or 30-Day Pass outright, you don’t have to. 

The commission structure is as follows:

  • 30% for affiliates
  • 40% for all speakers
  • 50% for all speakers who include a premium bonus to the All Access Pass

The pricing structure will be (there will also be payment plan):

All Access Pass

  • Super Early Bird: $84.50 (50% off) and $79 for 15 minutes after initial registration. January 3-8, 2023
  • Early Bird: $119 and $99 for 15 minutes after the initial registration. January 9 – January 22, 2023.
  • During the Summit: $179 and $129 for 15 minutes after the initial registration, January 23 – 27, 2023

30 Day Pass

  • Early Bird: $39 and $29 for 15 minutes after initial registration. January 3-8, 2023
  • During Summit: $59 and $49 for 15 minutes after the initial registration. January 9- 22, 2023.
  • During the Summit: $99 and $69 for 15 minutes after the initial registration,
  • January 23 – 27, 2023.

To make it as easy as possible for you to generate extra income, you will be provided with email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

Just remember to use your affiliate link, which you can create or look up here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Promotion Resources

Now for those resources, I promised to make your life as easy as possible.

In early December I’ll be sending the following resources:

  • Summit branding information (in case it’s helpful or you’d like to show off that you’ve been featured on your website)
  • Email swipe copy and suggested send dates
  • Social media swipe copy and suggestion posting dates
  • Social media graphics
  • Slide templates (you’re free to create your own branded slides)

Key Dates

  • October 5, 2022
    • Speaker Applications Close
  • October 14, 2022
    • Notify Applicants
    • Deadline for Speakers to Commit
  • November 15, 2022
    • All speakers recording on their own must have submitted their presentation by now
  • Dec. 8, 2022
    • Deadline to Complete all interviews
    • AAP contribution deadline (links must work or won’t be included)
  • December 15, 2022
    • Must respond to the tentative schedule
  • January 2, 2023
    • Registration Opens
  • January 2- 8, 2023
    • Super Early Bird Pricing
  • January 9 – 22, 2023
    • Early Bird Pricing
  • January 23- 27, 2023
    • Summit is Live
  • January 27, 2023
    • Cart closes

Next Steps

Phew, that was a lot to cover! You’re awesome for making it this far 🙂

For the sake of clarity, here are your current action steps:

  • Let me know you’re in or schedule a time to chat if you have any questions
  • Look out for that email getting you set up with the Speaker Handbook and Speaker Intake Form
  • Follow the instructions in the email
  • Let me know if you have any questions.

Something I missed? Email me at hello@elizabethstapleton.com.