Social media has become an essential tool for bloggers and it is important to make the most out of these platforms. But trying to be everywhere will likely spread you too thin.
We will go into detail on how to pick the right social platform for your blog, why planning ahead is important, and how to make your blog content ready to be shared on social media in this post.
Don’t Do All the Social Media Sites
Chances are you’re spending too much time and energy trying to do it all. It’s hard enough to get people to pay attention long enough for you to say something interesting. And if your content isn’t good, why would anyone care where it comes from?
Because it’s hard to be everywhere at once, you need to decide where to focus. You have Facebook, Twitter, Instagram, Pinterest, and more, but which one is the right one?
The answer is the one that makes the most sense for your audience!
What Platform You Love VS Where Your Audience is
Sure, you love Instagram. But is your audience there? Choosing a social media platform that’s right for both means picking one you can enjoy and isn’t just an empty echo chamber. More importantly though – it should have the most potential to get your messages out in front of people who need them!
It may seem like as business owners we would naturally want to choose something that pleases ourselves but if no one else sees those posts on IG then it doesn’t matter how much time, effort and money was put into creating that content because the goal has been defeated before you started.
Another thing to ponder when trying to decide what social media platform is right for you, is whether it will help with traffic. The important question here: Does the site design encourage people to staying or to click over to your website?
Additionally, you’ll want to consider the platform’s features and how they benefit your business. For example, if we want our company’s content shared by others as much possible then Facebook may not be in our best interest because there doesn’t appear any way of seeing who has been sharing posts without going through each person individually—unless someone tags us! But on Instagram it’s easy to share, but not to click through to your content.
Longevity of Content Created
You don’t want to put in a ton of work on a social media post only to have it loose visibility in a few hours.
Sure the post is available in your feed, but it’s not showing up in your audience’s feed.
Each social platform has its own lifespan for the content you create.
A tweet may only last 20 minutes, but a Pinterest Pin could last a year.
But the effort it takes to post a tweet vs a pin is very different. It’s about finding what will work best for you.
Creating a plan for your chosen social media platform ahead of time can save you from only posting intermittently. Consistent engagement on a social media platform is essential.
If you want to take things a step further, you can actually get yours social media posts scheduled weeks or months in advance. SocialBee is our preferred scheduling tool.
Make Your Blog Posts Engaging & Easy to Share
It’s one thing to write great blog content and share it yourself on social media, it’s another to get your audience sharing.
The key is to make it as easy as possible for them to share your posts.
Social Sharing Buttons
Don’t make them have to grab your URL and then head over to their preferred platform, that is way to much work. Give them social share buttons – use a plugin like SocialRocket. That way they just have to click a button to share, and will also share your description of the post too!
But having social share buttons doesn’t do a lot of good, if they can’t be found. Make sure your social share buttons are easy to find. At a minimum there should be a set either at the top or bottom of the post.
Click to Tweet
Have a particular stat or juicy quote in your blog post? Use Click to Tweet, to make it super easy to share on Twitter.
Deciding on Hashtags
Coming up with hashtags for your social media posts is hard.
Most people just use their brand name or the product name as a hashtag, but this doesn’t get you very far. You need to find creative and original hashtags that will help your content go viral on social media.
In addition to those creative hashtags, you almost always want to use any keywords your post is aiming to rank for as hashtags too.
Social media is a powerful tool for bloggers to get their message out. There are so many social platforms available, it can be hard to know which one will work best for you and your blog. You need the right platform that matches your style of writing, demographic reach, and content type.
With all this in mind, it’s important not to spread yourself too thin by using multiple social channels at once – instead focus on just one until you see some success with it!
Once you decide on the best platform for you to focus on, make sure you don’t forget to help other share your content on other platforms!
What have been your experiences with different types of social media? Let me know what has worked well for you in the comments below!