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Tools and Tech

The 5 Best Leadpages Alternatives for Bloggers

Leadpages is a company that aims to make creating landing pages that convert easy. Part of the reason they have done so well is they’ve stayed focused on that mission. 

I tried Leadpages years ago, in my early blogging days and while the landing pages did do well, I had issues with the analytics and customer support’s response was to just recreate the pages. While I’m sure they have since fixed the glitch I experienced, that response along with the price was enough for me to leave behind Leadpages for good.

Fortunately, there are tons of great landing page editor alternatives to Leadpages, they are not only more cost effective but can provide greater flexibility.

The Best Leadpages Alternatives at a Glance

If you’re looking to the closest thing to Leadpages without the big bucks cost, then Swipe Pages is your best bet coming in at just $149/year through Appsumo

For more flexibility and control Elementor is a popular landing page builder, which allows you to create pages directly within your WordPress site would best fit your needs.

  • Best alternative for bloggers wanting tons of flexibility
  • Best alternative for those wanting a full conversion suite

Onsite vs Offsite Landing Pages

Leadpages lets you create landing pages quickly and easily, but you don’t actually own them. If you leave Leadpages, you are leaving behind all the landing pages you created and having to start from scratch. So when you create landing pages with Leadpages you are creating them offsite.

On the other hand there are page builders that will work within your site, that allows you to own the content. So if you leave the product you built the landing page with you still have all the copy, even if the formatting is off. Giving you something to work with when changing tools.

Conversion Rates

A conversion rate is the percentage of people that land on your landing page and convert – be that signing up with an email, making a purchase, or scheduling a meeting. 

Since your landing page is likely the beginning of your sales funnel, you’ll want a high conversion rate to get as many people as possible into your funnel.

Conversion rates can be influenced by several factors, but arguably the most important is your copy and the load time of the page. So you typically don’t want to weigh your landing page down with a bunch of fancy design elements. 

Tools like Leadpages and Swipe Pages let you create beautiful looking landing pages that load fast, letting you focus on creating copy that converts, which is why so many people like them.

That being said, many other landing page builders come with templates, making it easy to to create beautiful landing pages quickly. Though if you are using a landing page builder that builds the landing page on site (in your own WordPress site) then the load time could vary.

Choosing the Best LeadPages Alternative

Deciding on what LeadPages alternative is right for you will likely require you to look at multiple factors.

What Landing Page Functionality Do You Need?

There can be lots of things to consider to determine if a landing page builder will work for you. Functionality to  evaluate and improve a landing page, from A/B testing copy to quickly getting up and running using templates.

There is also integrations and data analysis to consider. Does the landing page tool work with your email marketing service? Does it come with it’s own analytics or can you set up Google Analytics?

So before deciding what landing page builder is right for you, decide on what functionality you need:

  • Do you care about having A/B testing available?
  • Do you need templates or are you comfortable with design?
  • Are you going to need to change plans as your business grows?
  • What tool(s) that you already use do you need to work with the landing page software?
  • How will you determine the effectiveness of the page (data/conversion rate)

What is your budget for a landing page software?

Ultimately you want the landing page software to pay for itself, which is why it’s so important to have data to see if what you’re using is working. But chances are the software won’t pay for itself overnight, so you need to have a budget in mind of what you’re willing to spend balanced with the potential return on your investment.

What is the user experience?

Do you prefer drag and drop interfaces? Really you want to consider how much of a learning curve the software will have? Or is the landing page tool similar to something else you already use? How quickly will you be able to be up and running with your chosen landing page builder?

Now let’s dig into our list of the 5 best Leadpages alternatives for bloggers.

Elementor (best for bloggers wanting lots of flexibility in the tools they use)

Elementor works as a WordPress Plugin and can do a lot more than just build landing pages. But if you’re a blogger you don’t want to get too carried away, for the best website performance you should not be building your blog posts with Elementor.

Elementor is a drag-and-drop builder that when you get the Pro version comes with hundreds of templates to get your landing pages or squeeze pages or sales pages set up and published quickly.

Features

  • Theme Builder – if you don’t love your theme, you can use Elementor to make adjustments
  • Popup Builder – great for growing your list
  • 300+  Templates
  • 80+ Design Widgets (think countdown timers, pricing tables, email sign up forms and more)

Pros

  • Tons of templates to choose from to make creating a professional landing page quick and easy
  • User friendly
  • Integrates with popular marketing tools including Convertkit and Zapier
  • Super affordable
  • Pages show up like any of your other pages inside Google Analytics

Cons

  • No A/B Testing built in
  • If you have more than 1 site the price doubles

Cost

While Elementor does offer a free version, to be able to build landing pages comparable to LeadPages you will need to upgrade to Elementor Pro. The pricing is based on how many site you plan to use ElementorPro on. If you have just a single site (or blog), then Elementor Pro is extremely affordable at just $49/year. 

Thrive Themes (best for bloggers looking for an all in one conversion suite)

Thrive Themes is a suite of products designed to help you build a website that converts visitors into leads. The entire suite of products includes a theme builder, smart email list opt-ins, and a quiz builder.

But the landing page tool is called Thrive Architect and it is a drag and drop page builder with built in A/B Testing and lots of templates to get you started.

Features

  • 200+ pre-built templates
  • Drag and drop editing
  • 12 Conversion focused building blocks
  • 24+ Building Blocks for pages

Pros

  • Includes A/B testing
  • Integrates with tons of tools including those bloggers use most
  • Intuitive interface
  • Exists on your own site
  • Full suite of tools

Cons

  • Cannot just purchase Thrive Architect as a stand alone product

Cost

ThriveThemes includes Thrive Architect which is the landing page builder included in the Thrive Themes Suite. While you can no longer just purchase access to Thrive Architect (you have to purchase the full ThriveThemes Suite), it is still way more affordable than LeadPages. 

Thrive Themes offers two different payment options, you can choose to pay Quarterly or Annually. The cost of paying Quarterly is $90 every three months. The annual plan comes in at $228/year, which considering all the other tools you get with the suite, is a great deal.

Swipe Pages (best for those wanting a 1:1 Leadpages alternative)

Swipe Pages is the closest comparison to Leadpages. Similar to Lead Pages you build your landing pages on their platform. While you can use a custom domain to match your branding, you still won’t own the page.

One place where Swipe Pages differs from Leadpages is their focus on mobile landing pages. As more and more people access websites on their phones it’s important to having landing pages that work well on mobile devices.

Features

  • Drag and drop editing
  • 25+ elements
  • 40+ templates
  • Lead magnet delivery

Pros

  • Includes A/B Testing
  • Don’t have to set up lead magnet delivery through your email marketing service
  • More affordable than Leadpages, even after the 1 year deal
  • Makes delivering different lead magnets easy

Cons

  • Limited integrations but it does integrate with Zapier and the most common email marketing services used by bloggers including Convertkit
  • Unlike most deals on AppSumo, this is not a lifetime deal
  • When you leave the product you also leave the pages you built

Cost

While Swipe Pages normally costs $29/month, right now you can get access to it through AppSumo for just $149 for 1 year saving you nearly $200 over the course of 1 year.

Convertkit (or Your Email Marketing Service) (for bloggers on a budget)

If you’re primarily using landing pages to grow your email list then you can likely save some money by using the landing page builder inside your Email Marketing Platform. 

Convertkit (the ems I use) has tons of options when it comes to building a landing page that makes it easy to connect to automations, and deliver lead magnets. It also allows you to install Google Analytics script making tracking conversion rates easy.

Features

  • No code necessary with simple landing page templates
  • Access to Upslash images inside the Page Builder
  • Fully responsive templates (meaning they are mobile friendly)
  • Collect custom information
  • Automatic lead magnet delivery

Pros

  • Save money by using your email marketing tool
  • Free plan available
  • Seamless customer experience (you can sell digital products – even on the free plan)

Cons

  • While you can customize all part of the templates, you can really add or move around elements
  • Limited templates
  • No A/B Testing
  • If you change email marketing services, you lose the landing pages you created

Cost

With Convertkit’s free plan you can create unlimited Landing pages for up to 1,000 subscribers. Though you should know the free plan does not include automations. Their basic plan is $29/month.

Podia (Your Product Hosting) Best for bloggers selling digital products

Podia promotes itself as an all in one solution to sell digital products, This includes landing pages, email marketing and product hosting. Since it provide email and product hosting you could easily make your Freebies “products” and have a landing page set up and automatically add them to an email funnel.

Podia’s sales page ability has come a long way in the last few years and offers quite a bit of customization and an intuitive user interface.

Features

  • Product hosting
  • Email marketing capability (including automations and segmenting)
  • On site messaging
  • Fully customizable sales/landing pages

Pros

  • Landing page, freebie delivery, and email marketing all in one
  • Easy to use page builder
  • Upsell capabilities

Cons

  • It’s putting a lot of eggs in one basket – which would make it difficult to leave
  • As a blogger you would still need to have your blog website, as Podia lacks the functionality to blog
  • Doesn’t save money compared to leadpages, but may save you in terms of other tools you would no longer have to pay for.

Cost

Podia is offered at two different price points, the lower tier called the “mover” plan is $39/month or $390 annually. While this pricing wouldn’t save you money compared to leadpages it does have functionality that Leadpages doesn’t, namely email marketing.

The second plan comes in at $79/month and includes things like the ability to have an affiliate program for your product, offsite buy buttons, and the ability to use 3rd party code (like Deadline Funnel) installed.

Making Your Choice – Which Leadpages Alternative is right for you?

Ultimately the right landing page builder for you is going to depend on your blog’s needs. If you’re focused on the most budget friendly option, Convertkit’s free plan may be the best choice for you.

If you’re looking to tone down the number of tools you use, then Thrive Themes or Podia may be the way to go. 

If you want Leadpages but just can’t afford it, then head to AppSumo to grab the Swipe Pages deal.

If you just want something that works within your WordPress site at a low annual cost, then Elementor is the way to go.

That’s it, if I missed something or you have questions – make sure to ask in the comments!

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