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Is The Genius Blogger’s Toolkit Worth It?

Investing in blogging courses can be a great way to shorten the learning curve and help you see the success you crave faster.

But when it comes to bundles of courses, sometimes it can be a bit overwhelming.

My favorite bundle of blogging resources is the Genius Blogger’s Toolkit and in this post, I’m going to help you figure out two things:

1. Is it worth it?

2. Is it right for you?

What is the Genius Blogger’s Toolkit?

First things, first let me explain what the Genius Blogger’s Toolkit (GBTK) is…

It’s a collection of courses, ebooks, templates, and other resources grouped together in one large product bundle and sold at a steep discount.

We’re talking real steep, like 98% off than if you were to buy everything individually.

Which brings us to the next topic….

How Much Does the Genius Blogger’s Toolkit Cost?

The GBTK includes over $7,000 worth of resources for the cost of $97 with the option to add on “cheat sheets” for $50.

Are the Cheatsheets worth $50?

The cheat sheets basically give you a quick overview/summary of each resource. I think they can be great for some people, but I’ve never ended up using them.

So my recommendation would be to skip adding on the Cheat Sheets.

Is the GBTK worth $97?

Personally, if I can find at least 3 resources in the Bundle that would be useful and when added together would cost more than $97 to buy individually, then I consider it worth it.

When it comes to this many resources, I look at it as a small investment to dip my toes in the water of anything I’m thinking of experimenting with. 

Is it really $7,000+ Worth of Digital Products?

Yes and no, you need to look carefully at the list of products included. Often times it’s a “lite” version of the course instead of the full thing. 

Which is great for just getting started on something but may not get you all the way there.

So it’s possible that the cost of the bundle is slightly inflated, but not by much in my opinion.

That being said when you access any of the products that are the “lite” versions, expect to see an upsell from the product owner.

Are there any incidental and extra costs?

As I mentioned before you may find yourself spending more when you see various upsell offers.

Additionally, some of the products may recommend different tools, some of which cost money. It’s always up to you if you want to use that tool, but it might be difficult to apply all the advice if you don’t. 

On the flipside, there are TONS of products included in the Genius Blogger’s Toolkit. So if one doesn’t work out because it wants you to use a specific paid tool, chances are there is another one that suggests something different.

When is the Genius Blogger’s Toolkit Available?

The 2020 version of the GBTK (it’s different every year) will only be available for one week in 2020. This year the sale runs from September 21, 2020 – September 28, 2020

But buying early pays off, as they do offer an early bird bonus. This year’s early bird bonus is an ADA Compliance Alt Tag Report + Content Audit Package from the Blog Fixer. Which if you’ve read my legal guide (specifically the section on ADA), then you know this is pretty awesome.

What’s Included in The Toolkit?

So. Much. Stuff.

Fortunately, the awesome people at Ultimate Bundles (the sellers of the Toolkit) make navigating everything easy, because it’s all categorized by topic and product type.

You can even run a search, here is a screenshot of your dashboard that shows how you can navigate the bundle once you purchase:

As you’ll notice these are the topic categories this year:

  • Affiliate Marketing (yay making money!)
    • Includes 3 resources worth $177
  • Content Creation (speed up that process)
    • 10 resources worth $940
  • Creating and Selling Digital Products (have more control over your income)
    • Includes 11 products worth $997
  • Email Marketing (make that list pay for itself)
    • 6 products worth $599.99
  • Getting Started (feeling overwhelmed with blogging? start here)
    • 6 products worth $225
  • Graphics and Design (make it easy for those of us who aren’t as talented)
    • 5 products for $676
  • Legal (make sure you’re protecting your blog and business)
    • 3 products worth $244 (all from lawyers)
  • Mindset (get out of your own way to reach success with your blogging goals)
    • 4 resources that are worth $295
  • Networking & Growth (collaboration can be instrumental to growth)
    • 8 products worth $984.94
  • Podcasting & Video (people love to consume all sorts of content types)
    • 5 resources worth $554.97
  • Productivity & Organization
    • 5 resources for $112
  • Social media (marketing stuff)
    • 12 resources worth $760.98 including some fantastic Pinterest resources
  • Traffic & SEO (mo traffic = mo money)
    • 5 resources worth $477.00 
  • Website and Tech (no more banging your head against the wall)
    • 3 products worth $441

And the types of digital products includes:

  • Stock Photos
  • Printables
  • eBooks
  • eCourses (aka online courses)
  • Workbooks
  • Templates

For the full, detailed list of the products included, go here.

Are the products actually good products?

Yes. Though, as I mentioned earlier, some of the products are “lite” versions rather than an entire course. Make sure you review the bundle product list closely if there is something, in particular, you’re looking for.

Personally, I always love getting my hands on the stock photo collections and any templates, both are just huge time savers for me. 

I’m pretty excited that included in the 2020 bundle are eBook and opt-in templates from my friend Lena at

Are There Any Bonuses?

Yup. Beyond the Early Bird Bonus, there are tons of other blogging tools available as Bonuses.

And I’m excited to share that 3 months of access to the 2020 Blogger Breakthrough Summit is one of the bonuses included. 

There are also lots of extended free trials for various tools, including SocialBee, Tailwind, Podia, Stencil, and Convertkit + more.

You typically only have 30 days to sign up for the Bonuses.

Should You Buy the Genius Blogger’s Toolkit?

Okay, so we’ve covered what’s in the toolkit and the value, but now it’s time to figure out if it’s going to be a good fit for you.

How the Genius Blogger’s Toolkit Can Help You:

There are a few different ways the toolkit can help:

Taking any course is bound to teach you something

It might be it helps shorten the learning curve helping you succeed faster, that is always the ideal scenario. 

If a course doesn’t work out it can teach you what NOT to do in your own products.

Helps Avoid Decision Fatigue

There are sooo many course offerings out there, this bundle shows you just a small sample of what exists in the world. And trying to pick and choose between all the offers based on a variety of factors including your budget can be tiring.

Getting the bundle gets you access to a ton of stuff for one low price and because it’s so much stuff it will keep you busy for a while.

The Cons of The Genius Blogger’s Toolkit

Just like there are some great benefits of the toolkit, like the cost, value, and ways the actual content can help you, there are some drawbacks too.

Irrelevant Products

First, not all the products are going to apply to what you want to do. But so long as the ones that are a good fit provide enough value, then this drawback can be easily over come.

Just “ok” products

Some of the products may end up being not as awesome as you hoped. Or are maybe geared towards someone either more or less experienced than you, making it not particularly helpful to you.

Only six months to access everything from the bundle

Once you’ve accessed a product you’ll have lifetime access unless otherwise specified. But all the access information that is available inside the bundle will disappear after six months. 

So if there is something you know you’ll want to dig into but not until much later, make sure you access it before the access code disappears. 

Emails galore

If you live in the US as I do, that means you don’t have the same choices when it comes to receiving tons of emails, the way those in the EU do.

This means that for every product you access you could potentially get added to their email list. Which can mean A LOT of emails in your inbox. 

Personally, I like to give them a few emails to see what kind of value they provide, before I decide to unsubscribe. 

If you live in the EU you don’t have to worry about this as much because you should only be added to a newsletter if you specifically opt-in to do so.

Why I Always Buy the Genius Blogger’s Toolkit

I’ve bought the Genius Blogger’s Toolkit every year for the last 4 years. One of the reasons I buy is that I always get my money’s worth.

Over the years, I’ve pivoted in my business a lot, and having a cache of resources, courses, and tools available to me has been a lifesaver. 

It goes something like this, I realize I need to pivot, I check my list of courses and ebooks etc to see if there is something there to help. I use it and don’t have to spend likely $100 on one course. 

It saves me time and agonizing over whether to buy ANOTHER course.

My Favorite Resources in the 2020 Genius Blogger’s Toolkit:

I thought I’d quickly share with you the products inside the 2020 Genius Blogger’s Toolkit that I’m most excited about:

  • Copywriting Formulas by Bob Bly (eBook, value = $29)
  • Fill in the Blank eBook and Optin Freebie Template by Lena Gott (template, value = $37)
  • Email Structure Cheat Sheets by Jennifer Roskamp (templates, value = $19)
  • Welcome Series in a Weekend by Kate Doster (eCourse, value =$47) <- This is absolute GOLD, I have her full course Love Your List and her approach to welcome series completely changed my business for the better!
  • Sponsored Posts Contract Template by Amira Irfan (template, value = $100)
  • Instagram 101 for Creative Businesses: Boost Followers & Sales by Jav (eCourse, value = $97)
  • Your Social Plan: Social Media Planner for One Month (template, value = $25)
  • Blog Health Checkup Schedule: Keep Your Blog Healthy with Preventative Maintenance by Posts by Ghosts (eBook, value =$49)

How to Tackle the Genius Blogger’s Toolkit

The same way you would eat an elephant…………. one bite at a time. Don’t try to do everything all at once. Note I said “do”. You likely do want to access everything all at once, so you don’t have to worry about the access information disappearing in 6 months. 

But don’t try to tackle all the material at once. Start with what most excites you, then move on to something less exciting but necessary and keep going switching between exciting and necessary.

Important Things to Know About the Genius Blogger’s Toolkit

I just want to quickly recap the most important things about the Toolkit:

  • The 2020 Toolkit is only available for sale from Sept. 21 – 28, 2020.
  • The Genius Blogger’s Toolkit costs $97, but has a value of over $7,000
  • You have six months to access all the products in the Toolkit
  • Once you access a product, you will have lifetime access unless otherwise specified
  • You will have two months to access the Bonuses
  • There is a 30-day Happiness Guarantee

The Refund Policy of the Genius Blogger’s Toolkit

Ultimate Bundles (the seller of the GBTK) has a generous 30-day Happiness Guarantee if for any reason you are not 100% happy with your bundle you can email customer service for a refund. You can read the full refund policy here.

Check it Out Yourself

I buy it every year, so I obviously think the Genius Blogger’s Toolkit is worth it, but everyone is different.

Hopefully, the information I provided in this blog post will help you decide if the Genius Blogger’s Toolkit is for you.

But remember it’s only available for a limited time!

Go check it out today!

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