I’m sure you’ll agree that blogging is a lot more than just writing blog posts. It’s easy to forget all the other little things like graphics and meta descriptions and to end up way behind on your editorial calendar.
While you might think you just need to adjust your editorial plans, there is a way to speed up your writing, which is most likely the most time-consuming part of the process.
In this post, I’m going to share with you how I create a blog post, from picking the topic to hitting publish.
The article I’m going to feature as my example was written over two days and involved between 2-3 hours of work total. I created it using RankIQ to choose my topic, drafted it with the writing assistant AI platform Rytr, and optimized it for SEO using Frase.
Here is how I did it….
Step 1: Decide on your keyword using RankIQ
I use RankIQ – a fairly new tool to help me choose keywords with low difficulty but decent traffic that I can try to rank for.
After going though my keyword list, I saw I had multiple keywords or key phrases having to do with 401(k)s.
I chose to write a guide on 401(k) and include all those key phrases I got from RankIQ (post can absolutely rank for multiple key words).
Step 2: Create an Outline
Next I created an outline, then I used Rytr to expand on that outline. So I had a tentative title for the article and several subheadings.
Step 3: Quickly create a very rough draft (15 minutes)
Using the “paragraph” feature in Rytr I got a super rough draft, I did no editing at this point.
My goal was simply to get words on a page. It’s way easier to work with words on a page – editing them, adding to them, deleting them, than it is to come up with an entire draft while staring at a blank page.
Here is the very rough draft Rytr produced for me:
Step 4: Edit and Edit Some More
Editing and revising blog posts is one of the most important steps in the process of publishing a blog post.
There are many reasons why you should edit your blog posts. For example, when I’m working with an AI generated rough draft I almost always want to add more information about the topic that wasn’t covered enough in the original draft.
I’ll also get rid of some of the repetitiveness and change the order of some sentences to make it more logical, or correct any errors that were made while writing.
Since I end up with more I want to expand upon or add to the article – I usually then will use Rytr in piecemeal to get something down for those topics.
Then I go through the editing process again, and if I’m being really good I’ll go through one more time after that.
Step 5: Optimize
Next is to make sure I’m setting the post up for success. I use Frase to see how well optimized my post is for the topic.
Frase has a Google Docs extension that allows me to edit right in there and see what phrases or topics I may be missing.
I won’t go out of my way to awkwardly include a phrase, but often I have something similar already included that I can just tweak.
Step 6: Ensure Originality
Because I use a writing assistant, I want to make sure the work created with its help is still original. I don’t want to plagiarize someone else work.
Which means running the article through a plagiarism checker just to make sure – I’ve never had anything come back as plagiarized.
Step 7: Proofread
I’ll admit, I am sometimes prone to skipping this step, but it’s best when I don’t and you shouldn’t either.
When I proofread I not only look for any errors, but flow of the article as well.
This is also when I’ll put in any relevant links to other content on my site or references/data that back up what I’m saying.
Lastly, I’ll include an affiliate links that make sense and just give it all one final polish.
Step 8: Create any additional Materials You Need
For me this means creating a featured image and a pin for Pinterest.
For you it might mean recording a video or creating content to promote it on Instagram.
Really it just depends on what your marketing strategy is.
Step 9: Put it All Together & Hit Publish
As I draft my blog posts in Google Docs that means copying and pasting the content over, adding in any images, usually designated with a” [include said image here].
I finally add a description for Pinterest and customize my meta description and URL slug and then I either schedule or if I’m behind already, hit publish.
Here is the link to the finalized version of the article mentioned earlier. I’ll make a note to come back in six months to update how it’s doing traffic wise.
I hope this post has helped you see some of the benefits of using AI and if you have any questions, let me know in the comments!