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5 Benefits of Guest Posting (besides driving traffic)

If you’ve done any research into blogging, you’ve probably seen the strategy of guest posting on other’s blogs repeated over and over again.

When I first started blogging, a blogging course I was taking recommended I guest post to help drive referral traffic to my new site.

While driving traffic can be a great benefit of guest posting, it’s far from the only one and these other benefits are often overlooked.

In this post, I’m going to break down 5 benefits of guest posting besides driving traffic.

But first, let me quickly explain what a guest post is – because the first time I did a guest post (in 2015) I didn’t even realize that’s what I’d done….

What is a Guest Post

A guest post is a piece of content that you create for someone else’s site. A guest post is not the republishing of your content on another site.

The truth is I’d actually done a guest post before I even knew what a guest post was, Melanie over at Dear Debt publishes other’s dear debt letters and had said she was open to submissions.

I submitted a letter and it was super exciting. It provided my highest traffic day to date. I’d only been blogging for a couple of months and had no clue what I was doing. That day I got over 40 pageviews and was shocked and thrilled.

When I eventually took a blogging course a couple of months later I understood that what I had done for Dear Debt was a guest post. The blogging course I took suggested that I should guest post in order to build traffic but as I became more knowledgeable about blogging I understood that there were additional benefits of guest posting.

The Benefits of Guest Blogging

Truth be told I haven’t always seen a traffic boost with a guest post but I’ve still benefited in other ways from doing a guest post for other bloggers.

Here are 5 other ways you might benefit from doing a guest post:

1. A Backlink for SEO

Backlinks to your site are good for search engine optimization, so long as it’s a “dofollow” link. A dofollow link tells a search engine that you’re a reliable source of information that other blogs use as a resource. Creating a high-quality backlink like this is an SEO benefit.

Because guest posts are typically done for free, a “do follow” link is the norm. Anyone that asks to pay you for a “do follow” link is spam and someone you should avoid like the plague

2. Build Relationships with Other Bloggers

Guest posts can be an important part of your content marketing strategy because they allow you to reach out and establish relationships with other bloggers in your industry.

It’s a great way to start collaborating with someone else in your niche that can lead to other opportunities and chances to collaborate and create greater things and more profits in the future.

3. Guest Blogging Can Create Opportunities To Sell More Products

I have an affiliate program for my products, as such, I offered to do guest posts for my affiliates that helped them to sell more of my product.

Do I see a big traffic boost from these guest posts? No, but I do tend to see more sales from that affiliate because it’s providing them with another resource and tool to sell my products.

4. Guest Posting Provides You An Opportunity To Get More Subscribers

A great strategy for guest posts is to give the readers on that site a reason to go back to your site and you can do this by offering some sort of freebie.

Yes, you’ll see traffic but the option to convert that traffic is even better. So make sure any time you do a guest post that you provide a freebie or some other call to action for people to subscribe and share your content.

5. Guest Posts Help To Build Authority

I’ve already mentioned that the backlink from a guest post can help you to build authority from search engines, but it can also help you to build authority with your audience.

Guest posting showcases you as an expert on the topic you’re talking about. Have you ever seen the “as seen in” list of logos on a website and thought “wow they really know what they’re doing?” Guest posting can be a great way for you to achieve that on your site as well.

How Hosting Guest Blogging Opportunities Helps You

On the flip side, hosting a guest blogger can be a great way to pad your editorial calendar. But in order for your guest blog post to really help, you need to have some guidelines and systems in place.

Guest Posting Guidelines

Guest post guidelines are the first step in guest posting. These will provide those interested in guest posting your standards for your website, including rules about length, style, and attribution. Your editorial guidelines should be clear and concise so that writers know what is expected of them before submitting their own work to you.

Besides grammar and style, you’ll likely want to note what topics you accept guest articles on, what the link allowance is, and that the content must be fresh content, original, and not published elsewhere.

Submission Process for Guest Content

If you’re setting up a page on your site that provides all the information on guest posting on your blog, in addition to guest post guidelines you should include information on what the process looks like.

You’ll want to explain, how they can contact you about submitting an idea for a post as well as when they can expect to hear from you. You might note that if they don’t follow directions in contacting you, they won’t receive a response. 

Lastly, you’ll want to let them know that in order for the guest article to be published, they will need to submit an author bio and headshot when they send in their article.

Author Bio’s

While you will likely not set up a new WordPress user for a single post, you should always include the guest author’s information.

Setting up a template or reusable block can help to make sure this is displayed consistently.

Tips for Writing a Killer Guest Post

Here are seven tips for writing a great guest post site owners will be excited to share:

1. Take advantage of the opportunity to create a deep dive into your subject not only will the site owner will love this for SEO, but creating quality content can lead to even more opportunities for you.

2. Link to the site owner’s content as well as your own. Don’t overdo it on links to your own site.

3. Follow any guest post guidelines set forth.

4. Write compelling headlines that will capture the reader’s attention from the get-go so they want to read more from you in the article.

5. Have a landing page or opt-in set up for visitors referred by your article so you can grow your email subscribers.

6. Do not include your own affiliate links, though if the blog owner is an affiliate for your product – you can usually include those.

7. Ask the blog owner if there are any target keywords they’d like you to include in your article. Optimizing for a keyword will definitely make the blog owner give you heart eyes. [emoji]

Bottom Line

As you can see, there are tons of benefits to guest posting, some of which I believe are far better than just driving traffic to your site.

If you do a guest post and don’t get tons of traffic from it, don’t stress you may have reaped some of these other benefits:

  • A backlink to help with your SEO
  • Help connect with other bloggers
  • Build authority
  • Sold more product
  • Gotten more subscribers

Did you know about these other benefits of guest posting? Is there a benefit I didn’t mention? I’d love to know, please let me know in the comments!

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