There are many benefits to content marketing. One of the most significant ones is how it can help you earn more. The reasoning behind this is that content marketing helps you create a lot of value and this attracts your audience to come back again and again to your site, blog, or social media page. This in turn makes them more likely to purchase your products or services.
The better quality content that you have on your site, the more likely it is that people will come back for more. But if you aren’t consistent in your content creation, your growth could level off. In order to stay consistent, it’s best to be ahead on your content creation. That way you can manage any curveballs life throws your way without getting off track on your publishing schedule.
Besides being stressful, publishing blog posts on the fly doesn’t get you nearly as far as begin ahead and planing out your content will.
Being Ahead is Like Having a Rainy Day Fund
Life happens, whether it’s a family emergency, a last minute opportunity to see a friend in town, or you just can’t wait to watch the season finale of your favorite show. Things will pop up and keep you from being able to work on your blog like you planned that day.
But if you’re ahead on your blog content, then you don’t have to sweat any of those things. Because you already have the posts that need to be published that week (or that month) done and scheduled.
Being ahead on your content is like having a rainy day fund. It helps cover you when something unexpected pops up.
But there are lots of other reasons it’s good to be ahead on your content.
Being Ahead Allows You To Optimize Better for SEO and Promotions
When you’re not publishing on the fly, you have time to make sure that your post is well optimized for SEO, meaning more traffic in the long run. More traffic = more opportunities to earn money.
Being ahead also gives you the ability to plan out promotions such as:
- Affiliate launches
- Peak seasonal content
- Sales (black Friday, or your own)
Planning out promotions can have a huge impact on how much you earn. A promotion thrown together last minute often misses the opportunity to prime your audience to buy. Plus you’re likely to forget to promote across different channels and platforms.
A well planned promotion that primes your audience to buy before the cart even opens will lead to greater success.
Fights Writers Block
The fight against writer’s block is one that is dealt with by many content creators. It can sometimes be difficult to come up with new ideas or to know what to write about next.
When you’re ahead on content, you don’t have to worry about writers block because you have time on your side.
Not to mention being ahead also involves an editorial calendar which means always knowing what you need to write about when you sit down to write. Utilizing the three bucket content system will also help you to get more content written consistently.
Make the Most Out of Peak Seasons
There are many peak traffic seasons for various niches. There are national holidays and there are seasons where the you might run a marketing campaign running such as summer, winter, or back to school.
For each of these seasons, there is content that needs to be written and promoted in order to reach a wider audience. The content should be tailored to the seasonal theme and incorporate SEO keywords for increased visibility.
By being ahead on your content creation you can plan to take advantage of these peak traffic times.
As a blogger you are essentially a content marketer, which means you are responsible to ensure that your blog has content for any given time. This is done by planning, scheduling, and executing tasks. If a you don’t have the content that is needed for the topic or niche you are covering then it can lead to reputation damage and loss in sales.
This can be a difficult task to take on if you don’t know what kind of content you need or when you need it. That’s why it’s important to plan and schedule your content ahead of time so that you don’t have a problem later on.