Writing tons of blog posts is great, but they don’t do any good unless people can find them. This means most of them need to be well optimized for search engines like Google.
Frase is a fantastic tool for creating and optimizing blog posts.
It’s what I use to draft my blog posts and I got it originally on AppSumo, so I have a bit of a different plan. However, they do offer a really affordable solo plan, which I think is amazing.
How to Get Started with Frase
Step 1: sign up for the solo plan with your email address, you can start with a 5 day trial for just $1.
Step 2: Log in to your email and verify your address.
Step 3: Log in to Frase.io
When you log in for the first time after you’ve verified your email, it’s going to ask you some questions. You’ll only see these once.
You’ll then see a ‘Get Started’ widget that will help walk you through the platform.
The free plan Frase offers allows you to use five documents a month. If you’re doing one blog post a week, you’ll be all set on the free plan.
Now, those five documents, you can use to either create a brand new post or you can optimize your existing content.
Optimize Existing Content
If you have a blog post that you wish would do a little better, you can just pop that URL in when creating a new document and the keyword you’re trying to get it to rank for and Frase.io will help you figure out what content gaps you have or could be improved.
How To Write A Blog Post In Frase.Io
The first step is to decide on a keyword (I highly recommend RankIQ to help you figure out what keywords you can easily rank for).
So say I want to create a post on “best graphic design tools.” You can go in and create a content brief. So if you outsource your work to freelancers, you can just give them the content brief and share it with them, they can even write it in here, which is nice.
Over on the right-hand side of the screen, you’ll see a widget. This analyzes the top results.
It will help you figure out how long your post should be, in our example, you know your post should probably have an average word count over 2,000 words, if you want this to rank, and include images.
I mean, it’s a graphic design tool post, so you’re probably going to have images from the tool and how to use it, if not videos. And you can go in and you can come up with an outline. You can also just go over to the content tab if you just want to jump to content creation.
And so what’s cool is that the widget is it shows the top posts, right? So number one, it’s got almost 4,000 words. That’s a lot. And then, number two, it’s got 3,000 words. Number three only has 1,300 words. So it’s pretty interesting to see kind of how they rank and what sort of headlines they’re using and subheads.
You can also go into the widget and you can click this little robot guy, and they’ll come up with different title ideas. Because obviously, you don’t want to copy because that’s plagiarism.
But if it’s a good title, it’ll help you to come up with good topic ideas. Continuing with our example, ‘16 Essential Tools for Graphic Designers’, like that could be our title, right? Or I might tweak that to be ‘Best Graphic Design Tools’ or maybe I want it to be for bloggers. So maybe, ‘The Best Graphic Design Tools for Bloggers’.
Once you have your title set, and you’ve used the widget to figure out what subheading topics to include and create your outline, you’re good to go writing your article.
As you write the widget will show you how well you’ve optimized for your chosen keyword as well as how your post ranks against the top results.
Sometimes just tweaking your content to include another related keyword can help make all the difference.
Using Templates in Frase.io
Especially handy if you work with freelance content writers are the custom templates you can create.
Custom brief templates can help the content creator to understand your company’s target personas, search engine optimization strategy, and governance to produce better content faster.
Even if it’s just you writing, if you always include certain elements in a review or other kind of blog post, you can create templates that help make sure you don’t miss anything.
Generate FAQ Sections Automatically
Frase NLG (natural language generation) is AI software that creates content based on inputs.
You can instantly generate FAQs and headings. This will help your content rank for high-intent keywords and show up as featured snippets on google.
The widget also shows what questions people are asking. So, you know, “OK, how do I pick the best graphic design software?” So then you might want to include a section on how they should use different tools for different needs.
So I’ve done this where I’ll include some additional questions at the end and I’ll write them. And those make for great little blurbs for Google when they show the little paragraph. Or the quick answer before anyone clicks through to a result. So this is a great way to do it.
Tracking Content Analytics
Frase can help you measure your growth and spot opportunities to engage more with your audience.
In the Content Analytics dashboard you can see, what’s ranking, what is losing rank position, and what content has the opportunity to rank better.
If you decided to work on one of you’re opportunities, just click the “+” sign and it will open a Frase document for you to work on.
Frase Works With Tools You Already Use (Google Docs Integration)
Frase includes Google Docs integration to give you suggestions about the most relevant keywords to include in your post, which words to target, and how often to use them.
It updates in real-time, so you can continue to work in Google Docs, without having to go back and forth between Frase.io and your document.
Comparing Frase’s Solo Plan to the Basic Plan
Frase offers a solo plan ($14.99/month) as well as a 5-day trial ($1) for those who want to try out their service before scaling to a higher plan.
The solo plan allows you use/create four documents a month.
The next lowest plan they have is $45/month with a discount if you pay annually. It will allow you to create up to 30 documents/month. However, if you’re not sure about the basic plan, you can try any of the paid plans for just $1 which gives you access for 5 days.
All plans include:
- End-to-end Workflows
- AI Writing Assistant (Limited Use)
- SEO Project Management
- Automated Content Briefs
- Easy-to-use Content Editor
- Content Optimization Scoring
- Automated FAQ Generation
- Automated Header Generation
- Automated Paraphrasing
- Project Status Settings
- Team Project Folders
Is the SEO Add-On Worth it?
Search volume, backlinks, and domain authority are vital to any content strategy. This is where Frase’s SEO Data Add-on comes into play. On any of the plans for an additional $35/month, you can unlock additional features with the Frase SEO add-on.
With the SEO add-on, you’ll get unlimited use of:
- AI Writing
- Passage Optimization
- Outline Builder With Keyword Search Volume Data
- Domain Data
While the SEO add-on is great, I think most people could use intermittently, it’s not something you need to have all the time.
Frase.io is a great tool to use when you are looking for a way to create better-optimized blog posts faster. It’s free to use and scalable for when your blog starts bringing in the big bucks.