NOTICE: Elite Blog Academy has been discontinued. Ruth now offers a monthly membership, I tried it out and while the information is good, I believe it to be overpriced. Check out the courses I do recommend here.
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If you’re here, then chances are it’s because you’re considering investing in Elite Blog Academy. In which case I commend you on doing your due diligence to check various reviews.
Most Elite Blog Academy Reviews come down on one side or the other. However, I know that Elite Blog Academy is not right for everyone. It may have been right for me, but not right for you.
In this post, I’m going to do an honest in-depth review of Elite Blog Academy. Including when it might not be right for you, read on to find out if you should sign up!
What is Elite Blog Academy?
Elite Blog Academy is a premier blogging course to help you set a strong foundation for your blogging business.
You may be wondering how it can be both premier and foundational…
It’s a premier blogging course in that it covers a lot of ground and includes tons of bonuses. It also has a price that reflects its premier status.
It’s foundational in that it covers every aspect of blogging as a business, making sure you have a strong site and base to build upon.
Just so you know, this post may contain affiliate links. Meaning I receive commissions for purchases made through those links, at no cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. You can read my disclosure policy for more info.
Why I Signed Up For Elite Blog Academy
I started blogging in 2014 without a clue what I was doing. I invested in my first blogging course in May 2015. It helped me get a grip on the basics, but I kept bumbling around trying different things without a whole lot of success.
In December 2016, I pre-purchased Elite Blog Academy – the 3.0 version to be released in February 2017.
Because I had just started blogging without any strategy or structure, my site didn’t really have any foundation. It was a very unstable house, it was like the before version on any house flipping show.
Being someone who responds well to structure (I have two degrees after all), I knew if I wanted to succeed as a blogger, I would need a course that covered all aspects of blogging – Elite Blog Academy seemed like the right fit.
My Elite Blog Academy Experience and Results
I started the Elite Blog Academy course in February 2017 and I didn’t finish it until December 2017.
Yup, it took me nearly a year to finish the course. And I didn’t stop and start, here and there, it was nearly a year of consistently working on the course content every week.
Now to be fair, as my blog was the equivalent of the before on a house you want to flip. Which meant I had a lot that I had to go back and fix to shore up that foundation. If you’re new to blogging – you shouldn’t need to take as much time to fix things.
Here are some hard numbers for you. When I started Elite Blog Academy in early 2017 I was getting less than 5,000 pageviews/month
A year later, I had nearly 25,000 page views a month:
In the year before I took Elite Blog Academy (Feb 2016- Feb. 2017) I grew my email list by 50
While going through Elite Blog Academy (Feb. 2017 – Feb. 2018) I grew my list by over 1,000:
Now you may be wondering, why are all these numbers from 2017 and not 2018? Well in 2018, I got, um, distracted. I didn’t really blog much. However, because I had set a strong foundation with Elite Blog Academy the year before, I continued to earn money – despite hardly posting or emailing my list.
How Much I Earned from Blogging
In 2018, I earned $5,573.20 from blogging – without really blogging.
This income came from display advertising, affiliate income, and product sales. It does not include payment for the services I offer and use my blog to market.
In 2017, when I was fixing everything I earned $923.55 from display advertising (started in July 2017), affiliate income, and product sales.
So you can see the long-lasting impact of taking Elite Blog Academy, my income from my blog after completing the course increased over 600%.
After getting back on the blogging horse in December 2018, in 2019, I earned $16,792 from product sales, affiliate income, and ads. A 300% increase over 2018.
Elite Blog Academy 4.0 was released in 2019, and I finally started diving back into it towards the end of 2019, I’m aiming to 6x my results in 2020. I do well with structure and I know I can still improve upon what I have, especially since I’ve reorganized and moved around things between my two websites.
To see other’s experiences with Elite Blog Academy, check out these success stories.
If you want to get a feel for how Ruth (the creator of Elite Blog Academy) teaches, then I’d recommend checking out the FREE resources she offers:
- The Small Business Roadmap
- Small Business Startup Cost Guide
- 11 Ways to Increase Your Blog Reach Overnight
- 7 Genius Time Hacks for Bloggers
- New Blogger Focus Guide
What You Get From Elite Blog Academy
Obviously, you get a course, but you actually get a lot more than that:
A Network and Community
Ever heard the saying, your network is your net worth?
Well, it’s true, the people you connect and build relationships with are the ones that will help you to build your business.
The Elite Blog Academy Facebook community has over 4,500 members. Some are the rockstars making tens of thousands a month, others are just getting started. But in all cases, egos are checked at the door.
Joining Elite Blog Academy doesn’t just give you access to Ruth Soukup, but also other kickass bloggers killing it online, like Gina Horkey, Rosemary Groner, and Kim Anderson – just to name a few.
Ruth even sometimes has them jump in and do a live Q&A for the community. I’ve actually had the opportunity to meet each of these bloggers in person at different conferences, and Elite Blog Academy made for a great common ground to start a conversation.
So while the course itself is very valuable, the community you get to join, I think, is just as valuable.
A Proven Step by Step Strategy to Building a Blogging Business
Elite Blog Academy includes 4 Modules with12 different Units, with 36 assignments. And yes, you need to do Every. Single. One. They all build on each other, those that find success after Elite Blog Academy did every assignment.
Even if they hit pause on the course to dive deeper on another topic when they got back to Elite Blog Academy they picked up where they left off and made sure each assignment was complete.
Some assignments require you to reach a certain threshold before you can move on to the next section. Don’t jump ahead, keep working to hit that threshold.
The assignments cover the entire journey from a beginner blogger to a blogging empire. While the early assignments might not take long, especially if you’ve been blogging a while, the later ones, that take you to the next level take time. Take the time to do every assignment right and following Ruth’s steps you’ll see your blog grow.
What’s Missing From Elite Blog Academy
Elite Blog Academy is a step by step system to help you build a blogging business. However, some of those steps are larger than others and it can be helpful to add in a few smaller steps in the form of tools or a supplemental course here and there.
One example is that while the basics and foundational necessities of social media marketing are covered, you might consider investing in a course that focuses on one particular platform – going deep to ensure you master the platform.
Though- this may be addressed in Elite Blog Academy 4.0 – I’ll let you know once it’s out and I know the answer to this.
The other thing you have to realize is that Elite Blog Academy teaches, it doesn’t do it for you and blogging does often require expenses, such as:
- Web hosting
- An email marketing service (like Convertkit)
- Scheduling tools (like Tailwind and/or SocialBee)
While there are a lot of free tools you can use to bootstrap, at some point you’re going to have to pay for some blogging tools and services. These are obviously not included in the course.
So don’t be surprised if you decide to take Elite Blog Academy and throughout the course find yourself spending money on other blogging expenses.
How the Course is Set up
As I already mentioned there are 4 Modules with 12 units, included in Elite Blog Academy, they are:
Module 1: Refine Your Message
The first module is all about getting set up for success.
In Unit 1: Start With Awesome
You’ll do a blog assessment – which helps you to see how far you’ve come later on. It also has you set out your goals for your blog and the course.
You’ll also review your blog’s structure – if you’re a brand new blogger or have not yet launched it will mean assessing what is setup already, what you still need to do and where you want to go.
If you’re like me and had been blogging a while, it means cleaning up your structure to be comprehensible and actually helpful.
In Unit 2: Content is King
It’s all about getting content on your blog. Again how long this takes will depend on how much content you already have.
As a blogger that had been blogging for over two years, I had about 150-200 posts I had to go back and fix to make them the best they could be, this unit easily took me three months.
However, if you have no content on your blog yet, you get to move on after creating 10 pillar posts – a concept explained in the course.
In Unit 3: Presentation is Everything
You’ll get your blog designed in a way that helps you to reach your goals. This unit is either really enjoyable or painful, depending on how much you like design.
But it doesn’t just have you jump in with a new design, you get critiques of what you already have first, then design so you are delivering on what your audience wants from your blog.
It also has you set a standard for your site- to make creating other things later on easier.
Here is a look at the before and after of Less Debt, More Wine:
Once you’ve got your blog set up well, with a great design and some content, it’s time to start getting more people to your site, with Module 2: Grow Your Traffic
Module 2: Grow Your Traffic
Where Module 1 focused on setting up your Blog right, Module 2 focuses on setting up your other platforms to market your blog right.
In Unit 4: Grow Your Platform
You focus on optimizing your site for search engine optimization and networking to grow your blog and business (this is a great place to utilize the community you get access to with Elite Blog Academy.).
In Unit 5: Grow Your List
You focus on starting and growing an email list. It covers how to grow your list and setting up opt-ins.
I started this unit in July 2017 and you can see it made a difference:
In Unit 6: Rock Your Social Media
You start learning how to use social media to drive traffic and email sign ups. You first start by aligning all your social media profiles with your blog and each other, then you start digging into the strategy of posting. There are usually a few Elite Blog Academy Bonuses that focus on specific platforms to help you dig deeper.
Module 3: Monetize Your Platform
With a solid foundation for your blog and marketing efforts, it’s finally time to start monetizing.
In Unit 7: Show Me the Money
You’ll take a moment to asses your blog’s process so far, and start monetizing the easiest way possible – with ads.
In Unit 8: Create Your Product
You’ll dig into product creation, doing a baby seed launch before creating and full blown selling your product. This section of the course walks you through how to decide what product to sell, to make sure you don’t waste time or money on products that won’t work for your audience.
In Unit 9: Master Sales and Marketing
You do just that, learning how to craft sales copy, plan a launch, as well as how to earn money as an affiliate for other products.
Of the $923.55 I made in 2017, $776.25 was earned after going through the monetization module of Elite Blog Academy, I got to this module at the end of July 2017.
Module 4: Build Your Business
The final module is all about scaling your business to grow.
In Unit 10: Work Smarter, Not Harder
You dig into how you can work to your strengths and set long term goals for your blog.
In Unit 11: From Blog to Business
You start getting real serious about the business side of thing, coming up with your mission statement, creating a business plan, and deciding on your company’s structure.
In Unit 12: Lead Your Team
You start recognizing what you do well and what you don’t so you know what to hire out and start building a team.
When Does Elite Blog Academy Go on Sale?
Elite Blog Academy only opens up on sale once a year, typically towards the beginning of March. In 2020 it will go on sale the first full week of March.
If you want to make sure you get notified as soon as it’s on sale, sign up for the waitlist.
How Elite Blog Academy is Different From Other Courses
Unlike other courses that tend to focus on one particular part of growing a blog into a full fledge business, Elite Blog Academy covers the entire journey. From set up, to scaling and hiring your first employee, there is a lesson on each step you need to get to the next step.
I’ve taken a lot of blogging courses and none of them cover the breadth that Elite Blog Academy does, and while I’ve learned something from every course I’ve taken, I’ve learned and grown the most from Elite Blog Academy.
Tech Requirements of Elite Blog Academy
Elite Blog Academy is geared towards those that blog on WordPress. If you are using any other platform, you’ll want to address the technical hurdle of switching over, sooner rather than later.
Additionally, Elite Blog Academy does not cover the tech aspect of moving from another platform to WordPress.
I have however put together a tutorial for moving from Squarespace to WordPress and you can find similar tutorials online if you’re moving from another platform such as Wix, Weebly, or Blogger.
Frequently Asked Questions:
I’ve covered my experience and results as well as what is and isn’t included in Elite Blog Academy, but you may still have some questions before you decide if it’s right for you. Here are the most commonly asked questions (and the answers):
What is the investment – How Much Does Elite Blog Academy Cost?
Recognizing that it is an investment, meaning you can measure your return is important. If I told you that by spending $1 you would earn $3 would you do it? What if you earned $10 for spending $1?
So far I’ve earned over $23,000 thanks to what I learned in Elite Blog Academy. While my investment was a little less (the cost goes up each year) even with the cost of investment in 2020 that would be over $20 earned for every $1 spent on Elite Blog Academy.
The cost to enroll in Elite Blog Academy in 2020 will be $1097 or four payments of $297.
Who is it for?
Elite Blog Academy is great for people that thrive learning from a structured course and can discipline themselves to do the work consistently and in the order in which it is presented.
If you like to jump around or can dedicate time every week to your blog, then Elite Blog Academy is likely not for you.
To help you determine if Elite Blog Academy would be a good fit for you, I highly recommend you take this assessment quiz
How Do I Know if Elite Blog Academy Will Work for Me and My Idea for a Blog
If you are wanting to build a blog as a business then Elite Blog Academy is likely for you. That being said, different niches are more profitable than others.
You don’t necessarily have to have a huge audience to make a lot of money. So long as your blog is focused on a specific audience and you meet their needs and help them, you can make money blogging.
Many people will use their blog to help market their services and grow their service based business, this is something I’ve done. However, it’s not primarily what Elite Blog Academy is about, so if blogging isn’t your focus but rather a service based business, then this may not be the best course for you.
Again, I recommend you take the assessment quiz to see if Elite Blog Academy would be a good fit for you and your goals.
How Much Time Does it Take?
This is a self-pace course which means it takes however long it takes you to get through everything.
For me, that meant almost a year. Others finish the course in 3-4 months, some start, decide to switch topics and then start over from the beginning with Elite Blog Academy.
There is no one right answer to this, but because you get lifetime access to the course and future updates, you don’t have to rush through it to get it done in a particular time period.
Like I said, I’m planning to go through the updated version Elite Blog Academy 4.0 when it’s released later this year. It’s not unusual for students to go through the course every year, learning something new every time they go through the course.
Is This the Right Time to Take Elite Blog Academy?
Elite Blog Academy is only open for enrollment once a year, so if you think taking it sometime before 2021 is going to be right for you, then yes I would recommend buying it when it goes on sale in March 2020. However, if you don’t think you’ll get to it until 2021, then wait until next year.
Apart from the timing of the purchase, you should consider what your goals are for the next year. How much progress have you been making on your own? Are you confident you could figure out what you need to, to hit your goals? Do you need a course to show you the way? Would a course help you reach them faster?
What if I change my mind, can I get my money back?
There is a very strict refund policy when it comes to the course. Requiring you to show that you did the work (all 36 assignments) within 180 of purchasing the course. They know the course doesn’t work unless you do and they don’t want anyone purchasing the course that isn’t willing to do the work.
- Step by Step strategy to help you grow your blogging business
- A community/network of other bloggers
- Comprehensive foundation course
- It is an investment ($1097)
- Not a quick course – can take months to finish
- There are other costs associated with taking the course/Blogging
Is There a Promo Code For Elite Blog Academy?
No, sorry if you got your hopes up, but there is no promo code for Elite Blog Academy.
However, if you choose to purchase through my link, as a bonus you can get my Pin Generator in a Box course which shows you how to quickly generate over 50 branded pin images in just 5 minutes.
If you’re already a Pinterest boss and are seeing a lot of traffic from Pinterest, then I would encourage you to see what other bonuses other bloggers may be offering.
Final Decision, Is it Worth It?
For me, yes it was worth it. I’ve more than made back my initial investment in the course. And I did so while still going through the course.
Not only that, but I look forward to going through the course again and picking up on things I missed the last time around.
If you don’t do well with structured learning – then Elite Blog Academy may not be right for you.
Elite Blog Academy Resources (Free Downloads & Books)
If you’re just not sure if Elite Blog Academy is right for you, then I highly recommend you check out the other (less expensive) resources offered by Ruth Soukup.
There is her book – How to Blog for Profit without Selling Your Soul available on Amazon and was just recently updated in 2020.
Then there are these Other Elite Blog Academy FREE Downloads:
- The Essential Blog Post Promotion Checklist walks you through the steps to take after you’ve hit publish on your blog post.
- The Beginner’s Guide to Branding Your Blog
- 20 FREE (or almost free) WordPress Plugins
- How to Set Up A Self-Hosted WordPress Blog
- 15 Mobile Apps Every Blogger Needs
- 10 Steps to Take When A Blog Post Goes Viral
- 7 Surefire Ways to Boost Your Blog Income Overnight(<- My favorite!) This guide is great for getting some quick wins when it comes to monetizing your blog.
- 120 Awesome Blog Post Ideas If you’re struggling to come up with what to write on your blog, then this freebie will help get the creative juices flowing.
- The New Blogger’s Guide to Guest Posting
- Blog Structure Blueprint
- Secret Blueprint for Blogging Success
- 8 Bad Blogging Habits & How to Break Them
I’d also recommend you check out my post on 13 Free and Paid Blogging Courses You Should Take.
Still have questions about Elite Blog Academy? Ask in the comments!