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How to Decide if Display Ads are Right for Your Site

They’re everywhere. You can’t scroll through social media or visit your favorite websites without being bombarded by display ads. While some people find them obtrusive and annoying, others see them as a helpful way to learn about new products and services.

So, what’s the verdict? Are display ads good or bad?

There are a lot of factors to consider when deciding whether or not to use display ads on your website.

In this blog post, we will break down the pros and cons of having display ads so that you can make an informed decision about whether they are right for your business.

The Pros of Having Display Ads On Your Site

There are several advantages to incorporating display ads into your website, including:

  • Increased Revenue: This is perhaps the most obvious benefit of display ads. If you’ve got traffic coming to your site, adding ads is an easy way to monetize that traffic and earn a bit of extra income.
  • Passive Revenue: Once set up, there isn’t much you have to do, except pay attention to your traffic to ensure you don’t see a sudden drop in ad revenue.

As a blogger, you tend to provide a lot of free content on your site. Display ad revenue is one of the easiest ways to get paid for the hard work of content creation. And many audience members understand your need to earn a living. But display ads are not without their downsides.

The Cons of Display Ads

Now that we’ve looked at some of the potential benefits of display advertising, let’s take a look at some of the potential drawbacks:

Annoys Some People

We touched on this briefly before, but it’s worth mentioning again that some people really dislike display ads. In fact, many people have ad blockers installed on their computers specifically to avoid having to see them.

Can Distract from Your Content

If you have too many ads on your website—or if they’re placed in strategic locations where they’re sure to grab attention—they can actually end up distracting people from your content.

Rather than reading what you have to say, visitors might just focus on clicking on the nearest ad instead. As a result, they could leave your site without ever really engaging with your brand. If this is truly a bad thing depends on your monetization strategy.

Violates User Trust

This one is particularly important if you’re running a blog or another type of content-based website. If readers feel like they can’t trust you because they’re constantly being bombarded by ads, they’re not likely to stick around for long (and they certainly won’t come back).

It’s important to strike a balance between generating revenue and violating user trust; otherwise, you could end up doing more harm than good.

If you are primarily monetizing your site through display ads, then people clicking on them is a good thing. If however, you’re trying to sell your own products or monetize through affiliate marketing, then too many ads can negatively impact those efforts. So it’s all about balance.

Balancing the Pros and Cons of Having Display Ads

If you are monetizing through a variety of methods (which is smart), then ruling out an easy revenue stream like ads, seems counter-productive.

The key is to balance all your goals. While some sites are plastered in ads, making them an awful experience for your audience. You can choose to limit the number of ads on your site.

While you’ll earn less in ad revenue – you’ll still earn some, and be able to earn through your other monetization strategies.

How I Decided When to Earn Via Display Ads

I own multiple sites, besides this one. You may notice that there aren’t any display ads on this site. The reason for that is that I monetize this site via sales of digital products and affiliate marketing. Because my digital products are far more profitable than display ads, I choose to focus on them rather than ads.

On my site Less Debt, More Wine I monetize through display ads and affiliate marketing. While I do have some digital products associated with that site they are lower priced and don’t outweigh the income I receive from ad revenue.

Another factor to consider if display ads are right for you is your traffic. If you don’t get a lot of traffic then you won’t earn much from having ads on your site and it could detract from the user experience. The more traffic you have, the more you can earn with ads and even qualify for higher-paying ad revenue platforms.

Bottom Line

As you can see, there are both pros and cons associated with using display advertising on your website. It’s important to weigh those pros and cons carefully before making a decision about whether or not this form of monetization is right for you.

Remember, if done correctly, display advertising can be an effective way to generate revenue. Just be sure not to overdo it; otherwise, you could end up driving away more readers than you’re able to attract!

What do you think about having display ads on your site? Let me know in the comments!

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