BBP 136: How to Craft a Buyer Journey that Feels Personal with Stacy Coyle
Shownotes:
In this episode of the Blogger Breakthrough Summit, Stacy Coyle delves into the intriguing concept of love languages and their impact on enhancing the buyer journey. By exploring how empathy, appreciation, and reciprocity intertwine with these love languages, the episode unveils actionable insights for bloggers aiming to resonate with their audience on a deeper level. Listeners will discover the five love languages and learn how incorporating them can elevate their customer relationships and reinforce their expertise in the blogging realm.
About Stacy
Stacy Coyle is the Irish-accented Customer Journey & Buyer Experience Strategist behind Workplace Lemonade. Using her Sorbet-Parfait Method™, she helps digital business owners experiencing growth realign their customer journey and craft high-end experiences that wow their audience. And yes, that includes enchanting buyer experiences too!!
Why Incorporate Love Languages?
You might be wondering, why should we think about love languages when crafting our buyer journeys? Here are a few compelling reasons:
- Empathy: Understanding and anticipating the needs and wants of your buyers is crucial. By viewing your strategy through the lens of love languages, you truly step into your buyer’s shoes.
- Appreciation: Conveying appreciation is essential. Your buyers have just invested in you, and ensuring they feel valued can go a long way.
- Reputation: Merging love languages with a solid buyer journey creates a memorable experience, reinforcing your position as an expert in your field.
- Reciprocity: This is where the return on investment shows. Happy clients often provide testimonials, referrals, or even repeat purchases.
The Five Love Languages
So, what are the five love languages you can incorporate into your buyer journey?
- Gift Giving
- Words of Affirmation
- Quality Time
- Acts of Service
- Physical Touch
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Transcript
Liz Stapleton [00:00:07]:
Welcome to
Liz Stapleton [00:00:08]:
the Blogger Breakthrough Summit podcast, where we’re all about helping you connect, create, and conquer the blogging world. I’m your host, Liz Stapleton, and today we’re diving into topic that’s all about love. No. Not the mushy romantic kind. I’m talking about love languages and how they can supercharge your buyer journey. Sounds intriguing. Right? Let’s get into it with Stacy Coyle.
Stacy Coyle [00:00:24]:
So Why do we actually want to add love languages into the mix? Like what are the benefits of actually spending time actively thinking out of this? So the first one is empathy. We want to step into our buyer’s shoes and anticipate their needs and wants. We want to do this anyway when crafting a buyer journey. But when we view it through the lens of love languages, it really helps us kind of get into their shoes and anticipate their needs. What would make them feel good? The next one is appreciation. We want to convey our appreciation to buyers. They have just invested in us. We want to make sure that they feel appreciated and that they feel supported.
Stacy Coyle [00:01:01]:
The next one is reputation. So love letter just mixed with a solid buyer journey has that wow factor and it reinforces your position as an expert. And then the last one, and it’s not to be cynical, but there is an element of reciprocity. So that is often returned to us via things like testimonials, referrals, or maybe even repeat purchases. So it is worth our time to consider how we can use the tool of love languages to achieve these things. I keep saying love languages, but we haven’t touched on what those are. So here are the 5 love languages. We have gift date, words of affirmation, quality time, acts of service, and touch.
Liz Stapleton [00:01:43]:
Alright. That’s all for today’s episode. I hope you found this insightful and are ready to sprinkle a little bit of love into your buyer journey. If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your fellow bloggers. Until next time, keep spreading the love and keep on blogging.
