BBP 129: From Meh to Must-Have: Elevating Your Freebie Game with Zach Spuckler

Shownotes:

In this episode of the Blogger Breakthrough Summit podcast, Zach Spuckler shares the key to crafting irresistible offerings for audience engagement. Zach emphasizes the importance of alignment between freebies and their relevance to the audience’s needs, ensuring that these offerings are not only digestible and desirable but also packed with genuine value. Listeners will discover actionable insights that can transform their approach to audience building and deepen their understanding of what truly resonates with potential subscribers. Dive in for a wealth of tips that promise to elevate your blogging game.

Understand Your Audience’s Needs

The first step in creating an effective lead magnet is to ask your audience what they want. This vital initial step ensures that your offering is relevant.

A common pitfall is to create freebies that are focused on personal interests rather than what the audience needs.

For example, if your business centers around Facebook ads, a lead magnet about Instagram strategies might not resonate with your audience.

Keep It Digestible

Next, your freebie should be digestible. This means it does not need to be lengthy or overwhelming. Aim for simplicity; the easier it is for people to consume your content, the more likely they are to engage with it.

Remember, if it’s too extensive, it may discourage people from even trying to utilize it.

Desirability Matters

Ensure that your lead magnet is genuinely desirable. Avoid generic offers like “My top three tips for…” which often feel too basic.

Instead, think about what unique value you can provide that excites your audience. Your offering should be something they wouldn’t hesitate to exchange their contact details for!

Provide Real Value

Finally, make sure your lead magnet is valuable. When you provide a resource that users can genuinely benefit from, you establish credibility and encourage trust.

For instance, Zack’s 15-page planner allows users to plan their quarters and years effectively—demonstrating significant value right from the start.

Bottom Line

Creating an effective lead magnet requires understanding your audience, keeping your offering digestible, ensuring desirability, and providing real value.

Focus on these aspects to ensure that your first impression is a strong one.

Related Content

• 35 Lead Magnet Ideas to Grow Your List Fast
• How Long You Should Spend Creating a Lead Magnet
• BBP 061: Understanding the Buyer’s Journey and How it Connects with Your Lead Magnet (with Destini Copp)

Transcript

[00:00:00].17] – Liz Stapleton

Hello and welcome to another episode of the Blogger Breakthrough Summit podcast.

[00:00:11].01] – Liz Stapleton

I’m your host, Liz Stapleton. And today we’re diving into one of the most common questions bloggers and business owners have. What on earth should I give my audience in exchange for their name and email? Trust me, we’ve all been there scratching our heads thinking, what can I offer that’s irresistible? Well, worry no more. I’ve got some golden nuggets for you today, courtesy of Zack Spuckler and his session at the 2024 Blogger Breakthrough Summit.

[00:00:31].08] – Liz Stapleton

Let’s dive in.

[00:00:32].07] – Zach Spuckler

If you’re like, what should I give my audience in exchange for a name and email? It’s simple. Ask them what they want and make sure it meets this criteria. Number one, is it relevant? Okay. The biggest mistake I see people make with freebies is they create a freebie that’s not relevant to their business, but specifically to their products, right? So this is like a real big over-exaggeration, but I’m talking about growing your business, right? So if my freebie was like, let’s say, grow your business using Instagram or create a really viral Instagram reel. Well, that’s great. It speaks to my audience. But my offers are all around Facebook ads, so it’s not relevant, right? The second thing is you want it to be digestible. It doesn’t need to be massive. It doesn’t need to be huge. You don’t need to have a million things go into your freebie. People need to be able to get through it. Because in order for people to use your freebie, they have to be able to get through your freebie. So you also want it to be desirable, and that’s what we talked about. It’s like, is it something people actually want?

[00:01:29].15] – Zach Spuckler

I see I’ve heard a lot of people do freebies that are like, My top three tips or my seven steps for that. And it’s like, that feels very googlable, that feels very bloggable, but it doesn’t seem like something I want to give my name and email for. So make sure it’s something people want. And finally, this is a huge one for me, make sure it’s valuable. Make sure that what you’re giving people is actually valuable. My planner, it’s 15 pages long, but you could actually plan your quarters and years out with it. We’ve actually created something of value. So don’t just throw something together because remember, this is people’s first impression of you. You want them to get a good impression, right? So make sure it’s valuable.

[00:02:09].15] – Liz Stapleton

All right, thanks for tuning in to this episode of the Blogger Breakthrough Summit podcast. If you found it helpful, please be sure to subscribe and leave us a review. And hey, if you have any questions or topics you’d like us to cover, share us an email or drop a comment. Until next time, keep blogging and keep breaking through.