BBP 127: Persuasive Promoting with Purpose with Anna Crosby
Shownotes:
In this episode of the Blogger Breakthrough Summit podcast, Anna Crosby explores the intricacies of authentic promotion in the digital creator space. Learn how to genuinely promote products while maintaining integrity, with an emphasis on the significance of sharing only those resources that you have personally vetted.
With insights into marketing practices that prioritize engagement over pressure, you’ll learn practical tips for fostering trust with audiences in an era rife with promotional noise. This conversation is a must-listen for anyone looking to navigate the challenges of ethical marketing while staying true to their brand values
About Anna
Anna Crosby is an email marketing consultant, sales funnel expert, and the tech nerd in your back pocket for setting it all up. She focuses on helping online entrepreneurs sell their digital products on auto-pilot, so they can focus more on growing their business. She teaches her clients how to sell through forming authentic connection over email, and selling in a way that feels easy, aligned, and not sleazy. In her time away from her business, Anna enjoys gaming, laughing at memes, and doing DIY projects around the house
What Does Authentic Promotion Mean?
In the digital age, the term “authentic promotion” gets tossed around frequently, much like confetti at a New Year’s party. But what does it truly mean? In essence, authentic promotion is about sharing and endorsing products or services that you genuinely believe in and have personally tested or used.
When considering affiliate products or any software for promotion, you should emphasis the importance of authenticity. It’s crucial to promote tools and resources that you trust and can vouch for.
Choosing the Right Bundles
The popularity of bundles is undeniable, but not all bundles deliver equal value. Navigating this landscape can be tricky. Anna advises focusing your promotion on the products you know provide genuine value. If you’ve contributed to a bundle, spotlight your product—do not get distracted by the sheer volume of resources it contains. The goal is to assure your audience they’re getting something worthwhile out of the deal.
If a bundle does not meet your standards for authenticity, it’s better to take a step back than to compromise your integrity. Always prioritize clear communication about the value of what you’re offering.
Empower Your Audience with Choice
Another vital point Anna stressed is the importance of giving your audience choices. Encourage your email subscribers to easily opt out of communications they may not find relevant. Email marketing should be pull marketing, meaning your content should attract subscribers organically rather than pushing sales messages onto them.
This approach not only respects your audience’s preferences but also fosters a loyal community that looks forward to your emails.\
Bottom Line
Remember that promoting with integrity is not just a strategy—it’s a commitment to your values and your audience.
Related Content
- BBP 095: How to Use Tags in Email Marketing with Allea Grummert
- BBP 079: 3 Email Marketing Mistakes to Avoid
- What I Learned Working with an Email Marketing Strategist
Transcript
[00:00:00].17] – Liz Stapleton
Hey there are digital creators.
[00:00:09].08] – Liz Stapleton
Welcome back to another episode of the Blogger Breakthrough Summit podcast. I’m your host Liz Stapleton, and today we’re diving into promoting with integrity. Now, authentic promotion is one of those buzz phrases that gets tossed around a lot, bit like confetti at a New Year’s Eve party. But what does it really mean? How do you actually promote something authentically without feeling like a used car salesman? Buckle up, because with the help of Anna Crosby, we’re about to unpack all that and sprinkle in some golden nuggets of wisdom, too. So let’s dive in.
[00:00:35].15] – Anna Crosby
We’re going to talk about promotion and promoting with integrity. And what does that actually mean to be authentic in your promotion? You hear that word a lot. Everybody talks about being authentic. And it is the most important thing to be authentic when you are actually promoting something, especially if it’s an affiliate product or a software that you want to make an affiliate commission on. And my biggest advice is to always promote the tools and resources that you have actually used or tried to use or tested out yourself. That is the biggest thing for when it comes to promoting something with authenticity. I know that nowadays, bundles are the big, huge thing, and everybody is running a bundle, and everybody is contributing to bundles. I think it is just a fantastic way. It’s a win-win for everybody involved. And this issue of authentic promotion comes up probably more than you would think because not all bundles are created equal. Not all bundles have the value that you would expect. And sometimes that leads to a sticky situation when you are trying to promote. So my best advice on how to get around these issues is to really focus on what you know is good value and be honest about what is not.
[00:02:03].18] – Anna Crosby
So that doesn’t mean that you have to say, well, this this bundle is not very good value, but you should check it out anyway. Focus on what you know is a good value. So you know your products are in there. So instead of talking about all the hundreds of resources and the worth is such and such and such, focus on promoting your product in the bundle because you know that even if they don’t get anything else from the bundle, they’re still getting a great deal by getting your products. So that is one way to deal with that while staying in integrity. Sometimes it may mean that you have to back out or not participate It’s not made in a promotion if you see that you cannot promote it in authenticity. But one thing that I will say is that your audience will learn about your values and how you do business based on how you handle situations like these. So Focus on what you know is great value. If it’s something that is actually going to be helpful to your audience, focus on that. The next tip is to give them choice. And by them, I mean your email subscribers.
[00:03:14].24] – Anna Crosby
And that is, and I know this is a little bit of a controversial and emotionally charged topic, you want to make it easy for people to opt out of certain emails and you want to make it easy for them to unsubscribe. And here’s Why? Email marketing, when it is done right, is a pull marketing, not a push marketing. So the difference between them, a pull marketing, is when you are organically attracting people to read the stuff that you write and to see your promotion and to go get your offers. Push marketing is what you see normally on social media with advertisements where advertisements will pop up into your feed, whether you’ve asked for them or not. Usually not, right? So you want your email marketing to be pull marketing. You want people to want to read your emails. You do not want to push your emails onto people.
[00:04:10].02] – Liz Stapleton
All right, that’s a wrap on today’s episode of the Blogger Breakthrough Summit podcast. If you love today’s episode, make sure to subscribe, leave us a review, and share with your blogging buddies. Stay authentic, stay awesome, and I’ll catch you next time.