BBP 115: Blogging Made Easy: Tips for Personalizing Curated Content with Lynn Neville
Shownotes:
In this episode of the Blogger Breakthrough Summit podcast, Liz Stapleton and Lynn Neville explore the advantages of using curated and licensed content to enhance content creation for bloggers. Lynn highlights the importance of selecting high-quality content that aligns with the blogger’s niche and personalizing it to maintain authenticity and engagement. They discuss strategies for transforming base content into unique, branded material and the significance of consistency in content updates for SEO and audience retention. Hit play to learn how to use curated content on your blog!
About Lynn
Lynn Neville is a Business Growth Specialist with a flair for making things pop in the online world. Specializing in lead generation, collaborations, and the art of crafting unforgettable online events, she’s the powerhouse behind Biz Bestie HQ, Biz BOOST HQ, and the 6-Figure Biz Content Club. Lynn’s approach? Cut the fluff, get to the good stuff. Under Lynn’s guidance, businesses don’t just grow; they see a surge in leads, boosted sales, and a thriving community of engaged followers. Ditch the overwhelm and tap into Lynn’s fresh, effective strategies that make success feel like a walk in the park.
Synopsis
Today, we’re diving into a game-changing topic that promises to elevate your content creation process: the magic of curated and licensed content. Learn about how leveraging done-for-you content can save time and enhance the quality of your blog. Whether you’re a beginner blogger or a seasoned pro, this discussion is packed with valuable insights to help you maintain authenticity and keep your audience engaged.
The Power of Done-For-You Content
Starting from scratch can be daunting, but done-for-you content provides a solid foundation. You can quickly personalize it with your unique insights and branding, accelerating the content creation process. Imagine having a ready-made template that you can mold to fit your voice and style. It’s a game-changer!
Curating Quality Content
Finding quality curated content is crucial. Lynn shares her experience as a former wellness and fitness blogger, emphasizing the importance of selecting content that aligns with your niche. If you’re blogging about CrossFit, for instance, ensure the content is relevant to that topic. The key is to transform it into your own voice and brand, ensuring it resonates with your audience.
Avoiding Plagiarism
To maintain authenticity, steer clear of overused content. Personalization is essential. Infuse your stories, expertise, and voice into the base content to create a genuine connection with your audience. This not only improves reader engagement but also boosts your conversion rate for any calls to action.
Personalizing Your Content
Here are some tips to personalize your done-for-you content:
- Inject Your Style: Adapt the tone to match how you communicate with your audience. Add humor or inspirational insights if that fits your brand.
- Share Personal Anecdotes: Relate the content to your experiences. This adds authenticity and differentiates your post from others using the same base content.
- Customize Calls to Action: Replace generic calls to action with specific ones relevant to your blog, such as booking a call or linking to related articles.
Consistency is Key
Regularly updated content keeps your audience coming back and improves your SEO. Done-for-you content makes it easier to maintain this consistency, ensuring your blog remains a reliable source of valuable insights.
Bottom Line
In today’s fast-paced digital world, curated and licensed content can be a lifesaver for bloggers. By selecting quality content and personalizing it, you can maintain authenticity, engage your audience, and boost your SEO. Remember, quality over quantity, personalization over plagiarism, and consistency is key. A huge thank you to Lynn Neville for sharing these fantastic insights!
Tools and Resources Mentioned
- Done For You content
- PLR (Private Label Rights) content
Related Content
- BBP 088: The Secret to Creating Content Your Audience Wants to Read with Marlene Srdic
- BBP 074: How to Create a Content Calendar with Stacy Zant
Transcript
[00:00:00].00] – Liz Stapleton
Welcome to another episode of the Blogger Breakthrough Summit podcast. I’m your host, Liz Stapleton. And today we’re diving into a topic that’s going to revolutionize your content creation game. We’re talking about the magic of curated and licensed content with Lynn Neville. So grab your coffee, tea, or even a glass of wine, and let’s dive in.
[00:00:24].18] – Lynn Neville
And with Done For You content, you’re not just starting from a blank page. I’ve stared at so many blank pages. I’m like, What am I supposed to write about? So with done for your content, you’re given a foundation that you can quickly personalize with your unique insights in branding, and that really accelerates the content creation process. So you want to hear about a client of mine? Yeah.
[00:00:46].16] – Liz Stapleton
Just one second, though. I want to take a step back because you specifically said curated and licensed because quality matters. So how do you find… How do you curate good done for you content sources? I guess?
[00:01:01].10] – Lynn Neville
Yeah, there’s a lot of crap out there. So if you were just to Google PLR or done for you content, a lot of crap shows up. What I recommend, and something I didn’t mention when you were introducing me was that I actually I was a wellness and fitness blogger. I’m an avid cross-fitter. I did all the… I was a group fitness trainer. And so as a former blogger, I know what it’s like to spend all that time trying to create your own content. And you know your style. You have your own style. You have your own way of communicating to your audience. So when you’re curating content, done for your content, you want to make sure that that content fits your audience. It’s exactly what they’re going to be looking for. So if I’m writing about CrossFit and I find done for your content that talks about something not involving CrossFit at all, then you’re not doing your job curating the right content. You want to make sure the subject matter is on point with your audience, that it is something that you can transform into your own personal voice and your own personal brand.
[00:02:00].00] – Lynn Neville
And that is quality. So there’s a lot of content, done for you content out there that has… It’s plagiarism, basically. It’s been used so many times. And I’ll talk a little bit more about how to stay away from that. But it’s even used so many times that it’s not you. No matter how much personalization you put in there, everyone else has used it. Those are just a few things.
[00:02:23].01] – Liz Stapleton
Okay, which then brings to the next point of keeping content authentic. So taking that PLR, done for you content, and making it your own. So how do you do that and maintain that authenticity?
[00:02:38].24] – Lynn Neville
Yeah, so absolutely. Personalization is where the magic really happens. It’s all about transforming that base content, the one that you purchase into something that feels uniquely yours. So by infusing your own stories and your expertise and your voice, you create a connection with your audience that goes way beyond just sharing information. So personalized content can improve reader engagement and potentially increase conversion rate, which is what we all want, for any calls to action that you have within your blog. So even thinking about just the calls to action themselves, when you buy curated content, it doesn’t have… It has generalized calls to action. You can personalize it by putting in your specific calls to action to, whether it’s to book a call with you, whether it’s to sign up for a coaching session, or it could be even, follow this link to see related articles on your blog. So simple calls to action can personalize your content. And then here’s a little nugget of wisdom. Consistency doesn’t just keep your readers engaged. It’s also gold for your SEO efforts, right? And bloggers are all about SEO. So search engines love regularly updated content, and your audience will, too.
[00:03:44].05] – Lynn Neville
They’ll come to rely on your blog as a consistent source of valuable insights, which keeps them coming back for more. And when you have that done for your content, it makes it so much easier to stay consistent with your content creation. So ways to personalize your done for your content so that it resonates with your brand. Here’s a couple of tips. So first, inject your style. Don’t just copy and paste done for your content. You want to adapt the tone to match the way that you communicate with your audience. And so if you’re humorous, add a joke or two. If you’re inspirational, then you want to weave in typical motivational insights that you provide. And then two, share personal anecdotes. So again, really personalizing that content that you’ve been given as a base. So relate the content to your own experiences. This not only adds authenticity, but it also differentiates your post from anyone else that’s using the same done for you content.
[00:04:37].14] – Liz Stapleton
All right, that’s it for today’s episode of the Blogger Breakthrough Summit podcast. Remember, quality over quantity, personalization over plagiarism, and consistency is key. Thank you for tuning in, and a huge thank you to Lynn for sharing all these fantastic insights. Don’t miss next week’s episode to learn more about automating in your blogging business. I’ll catch you then.
