BBP 114 Making AI Work for You: How AI Transforms Your SEO Game with Nina Clapperton
Shownotes:
Learn about AI content and its various forms, including AI writers and SEO tools. Nina Clapperton explains how AI has been integrated into blogging and SEO, highlighting the importance of selecting the right tools for specific use cases. She shares her experiences with different AI writing tools, emphasizing the need for human input and customization to produce quality content. Listen to understand how you can use AI to speed up content creation and still rank on google.
About Nina Clapperton
Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. After sharing her stories of living in over 12 countries in 10 years on all platforms and making $0, she learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She started using AI in 2021 and has been writing posts, creating courses, and even coding plugins with it every since. Now Nina runs a portfolio of niche sites and helps over 3,500 students grow their blogs. She’s on a mission to help bloggers achieve financial freedom via passive income from their hobby blogs.
Synopsis
Today, we’re diving into a hot topic that’s been buzzing in the blogging world: AI content. Are robots really taking over our blogs? Or is there more to the story? SEO and AI expert Nina Clapperton sheds light on AI in blogging and shares her experiences with various AI tools.
What is AI Content?
Nina kicks things off by explaining that AI content is anything not generated by a human. It’s created automatically by artificial intelligence, which includes more than just AI writers. Surprisingly, tools we’ve been using for ages, like Rank Math, Yoast, and keyword research tools such as Key Search, Ahrefs, and Semrush, all employ AI. Who knew we’ve been using AI all along?
The Rise of AI Writers
While AI writers were once vilified, they’re not here to take over. They’re more like calculators, helping us move forward. Nina highlights her favorite tools, Jasper AI and ChatGPT, and mentions that she’s trialed over 117 AI tools this year. Talk about dedication!
The Pitfalls of One-Click AI Writers
Not all AI tools are created equal. For example, one-click AI writers, that don’t allow for adjusting or much editing can produce subpar content that requires significant edits. She even scrapped $300 worth of AI-generated articles due to their poor quality. The key takeaway? AI tools should complement your workflow and allow you to build in your personal experience and expertise.
SEO and AI: A Cautionary Tale
Nina warns against AI tools that claim to be SEO-optimized but fall short. These tools often resort to cheap SEO tactics and fail to write for the user. It’s crucial to ensure that your content is user-focused and reflects your unique voice. After all, authentic content is what keeps readers coming back.
Bottom Line
In conclusion, AI content is here to stay, but it’s not a replacement for human creativity and expertise. Keep experimenting with different tools, find what works best for you, and always prioritize quality and authenticity in your content. AI can be a valuable ally in your blogging journey, but it’s up to you to make the most of it.
Tools and Resources Mentioned
- Rank Math
- Yoast
- Key Search
- Ahrefs
- Semrush
- Google AdWords
- Jasper AI
- ChatGPT
- SurferSEO
Related Content
Transcript
[00:00:00].00] – Liz Stapleton
Hey there, and welcome back to the Blogger Breakthrough Summit podcast, where you get a chance to learn from the incredible speakers from our annual virtual summit. I’m your host, Liz Stapleton, and today we’re diving into a topic that’s been buzzing all over AI content. Yes, we’re going to be talking about the robots taking over. Or are they? Find out what SEO and AI expert Nina Clapperton, has to say in today’s episode.
[00:00:28].01] – Nina Clapperton
So let’s dive in. Now, Now, what is AI content? AI content is anything not generated by a human being, basically. It’s anything that is automatically generated by artificial intelligence, AI. Now, that doesn’t just mean that it is AI writers. There’s so many types of AI in the world. Technically, a calculator is AI. I do often connect AI writers to calculators in the same way, so that’s going to come back. But let’s talk about different types of AI content on blogs because there are a number of them, and you were probably using them long before you actually knew you were using AI. I was. I had no idea. Using something like Rank Math or Yoast, that’s AI. Even before they added their AI tool. I realize they’ve done that now and they’ve completely messed up my example. But before that, when they would just track the number of times that you use the keyword on the page, that was AI. Now, something like Key Search or Ahrefs or Semrush, whatever keyword research tool using AI, using an API from Google AdWords that they then put through artificial intelligence to create data for you. All a type of AI.
[00:01:42].16] – Nina Clapperton
Then, of course, there are AI writers, and those are the newer thing. It was vilified for a while. I remember reading this awful, really poorly written article about the dangers of AI and how someone tried to use Bing’s AI, I think, or maybe Bard or something, to they taught it about shadow cells, and then it got really dark and twisty. I was like, Yeah, because you taught it that, and you didn’t clear the memory. So when you switched to other stuff, it didn’t stop. It was really weird and fear mongering. AI is not trying to kill us, guys. It is like a calculator. It’s just trying to move things forward a bit. It cannot genuinely think for itself yet. I don’t think it will be able to, to be honest with you all. Now, I want to share my two favorite tools AI writing, Jasper AI and ChatGPT. Now, when I did this talk a year ago, I did a very similar one. I only talked about Jasper because it was genuinely the only good one back then. Things have changed. There are so many out there. I trialed over 117 this year. My accountant was…
[00:02:48].11] – Nina Clapperton
I think he was less confused because I also put dog crocs on there as a business expense because I had those. But he was still like, What the actual heck is going on here? But I wanted to try a a lot of them. There are some that are great, there are some that are terrible. I think the biggest thing is going to be what works for you. AI is always going to be reflective of your use case and of your workflow. For me, the way that I prefer to write is with an AI writer that can co-write. So something that I can keep working with and reshaping things as we go. I hate one-click AI writers. I have a YouTube video on my SheKnowsSEO YouTube where I analyze seven different one-click AI writers to see which is the best. Spoiler alert, all terrible. Not a single one produced a piece of content that I would put on a blog without significant edits, basically complete rewrites, which is what I ended up doing. It was incredibly frustrating. I spent $300 on SurferSEO credit stuff to do AI articles with them. Every single one got scrapped, completely thrown in the bin because there were a lot of issues with them.
[00:03:57].05] – Nina Clapperton
One of the biggest issues is that they claim that they’re SEO-optimized, but they really do cheap SEO. So they’re taking things off the list. They are including a couple of different elements. We’ll talk about those in a minute. But they’re not actually writing for the user, and they’re not allowing you to write. So you’re not able to build in your personal experience, your expertise, or ensuring that you’ve touched on everything for your user. That’s not great. That’s not really helpful.
[00:04:25].19] – Liz Stapleton
And there you have it. Keep experimenting, keep creating, and most importantly, keep being you. Thanks for tuning in, and I’ll catch you at the next episode of the Blogger Breakthrough Summit podcast, where we’ll dive into curated content.
