BBP 110: Repurpose and Shine: Extending Your Content’s Lifespan with Jeanette Spencer
Shownotes:
In this episode of the Blogger Breakthrough Summit podcast, Liz Stapleton and Jeanette Spencer explore the concept of content repurposing. They highlight the advantages of transforming content into various formats to enhance search engine optimization and cater to different audience preferences, ultimately increasing visibility and engagement.
About Jeanette
I’m a passionate Business Strategist and the proud Founder of WEN. Having spent over a decade as an entrepreneur, I understand the challenges and triumphs that come with running your own business.
That’s why I’ve made it my mission to share my knowledge and experiences with aspiring entrepreneurs, so we can navigate this exciting journey together, both in business and in life.
Before starting my own business, I had a thriving career in corporate London. But deep down, I knew there was more to life than the 9-5 grind. So, I took a leap of faith and I’ve never looked back!
???? Jeanette’s Website
Synopsis
Today, we’re diving into a topic that could revolutionize your content strategy—content repurposing. With expert insights from Jeanette Spencer, we’ll explore how repurposing can boost your SEO and engage a wider audience. Ready to transform your blogging game? Let’s get started!
Why Repurpose Your Content?
Repurposing your content isn’t just a fancy buzzword; it’s a strategic approach to maximize your reach and impact. Jeanette Spencer emphasizes two primary benefits:
Improved SEO: Search engines like Google adore fresh and relevant content. By repurposing your blog posts into various formats, you create new, valuable content that can be indexed, improving your search rankings and visibility.
Heightened Audience Engagement: Different people consume content in different ways. Some prefer reading, others enjoy videos, and some love visuals. By adapting your content into various forms like infographics, videos, podcasts, or social media posts, you cater to diverse preferences, making your content more accessible and engaging.
Meeting Your Audience Where They Are
Think of repurposing as meeting your audience where they are. Jeanette explains that by offering multiple entry points, you create a deeper connection with your audience. Here’s how:
- Infographics: Perfect for visual learners who love quick, digestible information.
- Videos: Great for those who prefer watching over reading.
- Podcasts: Ideal for multitaskers who enjoy listening on the go.
- Social Media Posts: Excellent for reaching users who spend more time on social platforms.
By diversifying your content formats, you not only increase engagement but also encourage your audience to interact, share, and become advocates for your content.
Practical Tips for Effective Repurposing
Ready to start repurposing? Here are some practical tips:
- Identify Evergreen Conten: Focus on blog posts that remain relevant over time.
- Choose the Right Formats: Adapt your content to formats that best suit your audience’s preferences.
- Leverage Analytics: Use data to determine which content performs best and deserves repurposing.
- Consistency is Key: Maintain a consistent voice and style across all formats to ensure brand coherence.
Bottom Line
In summary, content repurposing is a powerful strategy to enhance your SEO and engage a broader audience. By meeting your audience where they are and offering diverse content formats, you create deeper connections and encourage greater interaction. So, start repurposing and watch your blog’s impact soar!
Related Content
Transcript
[00:00:00].00] – Liz Stapleton
Hey there, amazing bloggers. Welcome to another episode of the Blogger Breakthrough Summit podcast. I’m your host, Liz Stapleton. And today we’ve got an exciting topic that’s going to transform the way you think about your content. We’re going to dive into the wonderful world that is content repurposing with Jeanette Spencer. So grab your favorite drink, get comfy, and let’s get started.
[00:00:24].01] – Jeanette Spencer
And this pretty much enables us to target a more diverse audience and also to capitalize on the strengths of a particular social media platform or medium. Okay, so now we’ve got that out of the way, and we’ve set the stage. I just want to quickly look at two primary benefits of repurposing your content. Which are, firstly, improved SEO, so improved search engine optimization, and also heightened audience engagement. So firstly, search engines like Google absolutely love fresh and relevant content. Content. So when you repurpose your blog post into different formats, what you’re essentially doing is creating new valuable content that can then be indexed by search engines, which can lead to improved search rankings and also increased visibility. And then secondly, when you take your blog post and adapt it into various forms like infographics, videos, podcasts, or social media posts, like I mentioned earlier, what you’re actually doing is catering to diverse audience preferences. So Some are going to prefer to read, and then you’re going to have others that prefer to watch videos. You’re going to have some that love visuals and so on. And this means that by offering multiple entry points, what you’re actually doing is making your content more accessible to a wider audience.
[00:01:50].08] – Jeanette Spencer
You think about it. You’re actually meeting your audience where they are in the format that resonates the most with them. And this doesn’t just create a deeper connection. It also encourages them to actually interact and share and ultimately become advocates for your content, which is most definitely what we want.
[00:02:10].08] – Liz Stapleton
All right. Thanks for tuning in to this episode of the Blogger Breakthrough Summit podcast. And I’ll see you next time with more tips and tricks to elevate your blogging game. Until then, happy repurposing.
