It would be great if Google would just tell you what else people are looking for so you could answer all of their questions…oh, wait, it does! In today’s episode, we’re going to learn how to use Google’s own tools to help your readers, improve engagement, and raise your ranking.
Aisha Preece is the founder and owner of side hustle website OutandBeyond.com, as well as 3 other niche websites.
Out and Beyond receives over 130,000 visitors a month, mostly from Google and earns over $10k a month. Search Engine Optimisation SEO has played a significant role in helping Aisha quit her corporate job and become financially independent and it’s something Aisha is incredibly passionate about helping others learn.
Aisha understands that SEO can seem scary and complicated, especially if you have no experience (like her at the beginning), but it’s a process that can be learned!
[00:00:09].010] – Liz
Google tells us everything else. Wouldn’t it be great if it could just tell us exactly what our readers really want to know so we can write about it? Guess what? It can. And we’re going to show you how.
[00:00:17].850] – Liz
Hi, I’m Liz Stapleton, host of the Blogger Breakthrough Summit. And welcome to the Blogger Breakthrough Summit podcast where I share some of the incredible tips and tricks shared during our most recent Summit. In today’s episode, you’ll be learning from Aisha Preece an SEO expert. So let’s dive in.
[00:00:31].760] – Aisha
What I do for my pieces of content to make it more valuable and rank is I include a Frequently Asked Questions section. Okay, now I’m going to share an article that I got. This article I’m going to share was the first time I tasted SEO success. So after failing, failing, failing. When I included this FAQ and followed this three set formula into this article, I started to get Google traffic. Significant traffic. And so this is what I did. This little article here. Non native English teacher jobs. Okay. Anyway, my point is I’m on page one. So if you look here at beyond page one right, we can see if you scroll to the bottom. I remember when I first started getting traffic to this SEO traffic. I think I cried. I was like I think I’ve cracked it. I finally got it. It was so exciting. Okay, FAQ. So we look here, I put on FAQ but don’t just include any FAQ. Include FAQs that Google tells us to include. And so what you do is when you put in that keyword, right. Any topic you want to go for digital nomad, Malaysia, I would put in digital.
[00:01:53].720] – Aisha
Whatever topics that you’re going to try to rank for. Look here. And ‘people also ask this’ is going to be your FAQ. Google is telling you people when they’re Googling. Non-native, English jobs. They are also looking for these topics. So if you included in your article, you are way more valuable than your competition. Chances are and you are providing value to your reader and they’ll stay around for longer. Okay. And this if someone stays in your article for longer, it’s signed to Google that the content is good and they will rank you higher. So as a new blogger, please always include a section.
[00:02:29].620] – Aisha
Just include a few.
[00:02:30].410] – Aisha
You don’t have to include all. Okay, so in the people also ask section, include at the bottom of FAQ. Write some of these questions and answer them. Okay.
[00:02:37].240] – Liz
Hopefully this episode has helped to provide you with some ideas of how to use Frequently Asked questions and the People also Ask section to improve your engagement and SEO. Be sure to join me next time when we talk about growing a successful team with your blog.