Back to Blogging Summit Speaker Info

If you’ve been a part of events including webinars, summits, or other collaborative offerings, and found that they didn’t go so smoothly or benefit you as a speaker, I encourage you to check out what some of my past speakers have had to say:

$960.35 in sales of own products in 1st 2 weeks

$414 affiliate commissions $960.35 in sales of own products in 1st 2 weeks (14 customers, 22 products. 1 subscriber purchased 4 products!) 234 new email subscribers At least 58 new FB group members I got offered another paid speaking event off the back of it.

In general I would say I got a lot less new subscribers via the summit than via contributing to a bundle but this is offset by the engagement of the subscribers which is so much higher from the summit. Far more people purchased tripwires and even full priced products shortly after joining my email list. Also, those who joined my Facebook group have been really engaged and active! I would definitely do it again! Please keep me in mind for next year!

Leanne Scott

Passive Income Superstars

personally rewarding.

I’m a solopreneur who’s pretty isolated from SEO consultants. I had no idea if my talk would resonate with the attendees. All of the positive feedback and the upvotes was personally rewarding.

Bobby Warren

Wooster Media Group

My email list size doubled in one day!

Krista Walsh

kristawalshcopywriter.com

one of the most well-organized summits

I’ve participated in dozens of summits, and this was one of the most well-organized summits I’ve been apart of. It was one of the most highly engaged and highly-attended summits, too. Plus, I added a bunch of new subscribers to my email list! 

Monica Louie

monicalouie.com

It was an amazing event and experience!

First and foremost SOO much exposure and lots of positive feedback from my talk! I want to be able to contribute MORE and better in the future now that I know how this works. I would have tweaked my topic and probably gotten a little more technical. But I learned so much! It was an amazing event and experience!

Ryan Turner

Amplifi STRATEGY

I always knew what was happening and when.

The amount of communication received as a speaker was PERFECT. It never felt like too much or too little, and I always knew what was happening and when.

Krystianna Pietrzak

InkPot Creative

4 people have gone even further to take my course and they hadn’t even gone through the 2 week nurture sequence

About 100+ downloaded my freebie, and 4 people have gone even further to take my course and they hadn’t even gone through the 2 week nurture sequence. I’ve also gotten a lot of conversations going with opening their eyes to be more accessible. Though I couldn’t fully participate as much as I wished, I can appreciate that this was a topic that people wanted to learn more about and I’m very optimistic about improving access for everyone! Thank YOU for including me and making it accessible!

Erin Perkins

MabelyQ

I saw about a 12% conversion rate for my tripwire pre-sell.

I was able to grow my subscriber base AND get proof of concept for a new digital product by pre-selling it! Overall, I saw about a 12% conversion rate for my tripwire pre-sell.

Marlene Srdic

https://www.glitz-grammar.com

As a speaker, you’ll also get lifetime access to the Back to Blogging Summit sessions..

Let’s do a quick rundown of how the whole thing will work.

What the Event Looks Like

The event will run from September 3-5th with 5+ pre-recorded presentations running each day. 

Presentations are 20 minutes Pre-Recorded and Include a Pitch

These presentations will include around 20 minutes of content (including an up to a 2-minute pitch), and a live chat.

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live, to interact with attendees in the chat. There is no video component, so attendance in pjs is 100% encouraged.

Promotion

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with:

• email swipe copy, 
• social media swipe copy, and 
• social media graphics to make it all easy! 

I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

During the promotion phase, and while the summit is running, we’ll also be promoting the upgrades.

Here is how the offers will be presented:

• Free Registration grants access to each session for 24 hours once it airs
• Immediately following registration – $10 to have access Monday – Friday (the summit runs Tuesday – Thursday)
• Upsell: 6 months access
  • $39 (trip)/ $49 (non trip) before the start of the summit
  • $49/$79 for 6 months access, during the summit
  • $99, after the summit
• There will be additional back end offers that you will earn a commission as well.

So this all sounds great, buuuut what kind of work does it require of you? Let me break it down! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

Speaker Applications for the Back to Blogging Summit close August 12, 2024. With all approved speakers being notified no later than August 12, 2024.

Once Approved, you will be sent an email with the subject line “Congrats! Next Steps for Submitting Your Session”

Here are the steps to get you squared away as a speaker:

1. SIGN THE SPEAKER AGREEMENT

Don’t worry, I’m not going to ask you to sign your life away, this is what you’d be agreeing to by signing the speaker agreement:

“(You) grant consent to Double Jacks Media, LLC (that’s me, Liz) the rights to my image in video or in still and the likeness and sound of my voice as recorded on audio or video in connection with the virtual summit and related products produced from the summit, Back to Blogging Summit, without payment or any other consideration. 

I understand that my image may be edited, copied, exhibited, published or distributed and waive the right to inspect or approve the finished product. Additionally, I waive any rights to any royalties or other compensation arising or relating to the use of my image or recording.

By signing this release I acknowledge that I have completely read and fully understand the above release and agree to be bound by it. I hereby release any and all claims against any person or organization utilizing this material in relation to the summit and the products the summit produces.”

There is also a bit about promotion:

“(You)  agree to promote the summit to the segment of my audience that best fits the summit”

And I agree to provide You “with graphics featuring your talk that you can use for the promotion of the summit.”

2. CREATE YOUR PRESENTATION

If you’re starting from scratch I’ve got templates, outlines, and examples to help you. If you’ve already got a presentation in your back pocket that you just want to tweak – that works too.

The next thing I’ll need is your presentation! Your presentation should be around 20 minutes and pre-recorded. This is meant to be more friendly and casual than perfect and super edited. I want our attendees to learn something great while having fun in the process.

With that being said, you have your choice of the following presentation formats:

• Slides
• No slides (just your lovely face)
• A mixture of any of them

Your presentation should be ACTION ORIENTED (it shouldn’t be just a lead up to a sales pitch) with an angle geared towards helping the audience get the most out of Q4 Here’s the suggested format:

• A quick introduction
• An overview of your topic
• Teaching section
• Specific action steps (with the goal of simplifying their existing process)
• Up to a 2-minute pitch
• Include questions for attendees to answer in the chat box throughout to boost engagement.

3. Submit Your Presentation by August 19, 2024

When you submit your session you’ll also submit your Call to action information.

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting officially on August 20, 2024.

You’ll want to share using your affiliate link so you can get in on the 40% commission that will come from any sales. 

Please note that the default affiliate rate is 30%, once you have signed up I will go in and manually change your affiliate rate to the 40%. 

You’ll receive swipe copy and graphics no later than August 12th and hopefully sooner.

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to relax for the most part!

All I ask is that you participate in the live chat during your presentation slot to help attendees stay excited and engaged.

Lastly, while you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

While summits are great for overall visibility and making new connections, making a little extra money never hurt either, right?

That’s exactly why I’ve set up an affiliate program Back to School Blogging Summit where you’ll receive a commission from all sales from the traffic you refer to the event. Payouts will be made automatically 30 days after the sale.

You can promote the free event, after someone registers for the free event they will be taken to a page encouraging them to get one of the paid upgrades. So if you don’t want to promote the paid upgrades you don’t have to, however I will include swipe copy to help you promote the paid offers if you want.

The commission structure is as follows:

• 30% for affiliates
• 40% for all speakers

To make it as easy as possible for you to generate extra income, you will be provided with email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy.

Just remember to use your affiliate link.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Now for those resources, I promised to make your life as easy as possible.

In mid August I’ll be sending the following resources:

• Summit branding information (in case it’s helpful or you’d like to show off that you’ve been featured on your website)
• Email swipe copy and suggested send dates
• Social media swipe copy and suggestion posting dates
• Social media graphics

• August 12, 2024
  • Speaker Applications Close
• August 12, 2024
  • Notify Applicants
  • Deadline for Speakers to Commit
• August 19, 2024
  • All speakers must have submitted their presentation by now
• August 20, 2024
  • Registration for the Summit opens
• September 3- 5, 2024
  • Summit is Live
• September 4, 2024
  • Cart closes

Phew, that was a lot to cover! You’re awesome for making it this far 🙂

For the sake of clarity, here are your current action steps:

• Submit your speaker application using the form below/ if the embed isn’t working you can complete the application here
• Look out for that email notifying you if your application is approved or not

Something I missed? Email me at hello@elizabethstapleton.com.