Hey!

I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.

The Blogger Breakthrough Summit is a 5-day event that will help bloggers streamline their blogs using your expert strategies so they can spend less time blogging and see bigger results.

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at hello@elizabethstapleton.com.

If you’ve been a part of events including webinars, summits, or other collaborative offerings and found that they didn’t go so smoothly or benefit you as a speaker I encourage you to check out what my past speakers have had to say.

As a speaker, you’ll also get free access to the Blogger Breakthrough Summit Pro Pass which will include lifetime access to all the sessions as well as some sweet bonuses. 

Summit Dates: January 25-29, 2021

Days
Hours
Minutes

How it Will All Work

Let’s do a quick rundown of how the whole thing will work.

The Basics

The event will run from January 25 -29, 2021 with 10+ pre-recorded presentations (broken out by level of blogger – beginner, intermediate, and advanced) running each day.

These presentations will include 30-45 minutes of content (with up to a 3-minute pitch), a worksheet that follows along with or complements the presentation, and a live chat.

Speaker Engagement

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chat. There is no video component, so attendance in pjs is 100% encouraged 😉

Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions.

If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.

The additional Facebook live is not required. 

Promotion and Income Opportunities

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the Blogger Breakthrough Summit All Access Pass and Pro Pass.

The All Access Pass provides lifetime access to all of the sessions. 

The Pro Pass includes an All-Access Pass for the replays and worksheets as well as additional bonuses we’ll all throw in.

This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Woop! Woop!

Why You'll Enjoy Participating

Previous Speaker's Experience:

“[I got] A big spike in email subscribers (100 new subscribers in 2 days) I made an important contact with a prominent freelance writer” – Rob Powell, Rob Powell Biz Blog

I’ve participated in dozens of summits, and this was one of the most well-organized summits I’ve been apart of. It was one of the most highly engaged and highly-attended summits, too. Plus, I added a bunch of new subscribers to my email list!  ” – Monica Louie, monicalouie.com

“I got about 30-40 subscribers and about $200+ in earned recurring commissions… Definitely a positive experience and it made my new niche site money in the first week. Planning on creating a course soon, so it gave me a warm audience :)”

“I’d absolutely recommend other bloggers speak at this summit” – Tracie Fobes, Traciefobes.com

What I'll Need From you

So this all sounds great, BUT what kind of work does it require of you?

Let me break it down! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

1. Your Basic Information

The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.

This information includes:

• Name

• Title

• Bio

• Square headshot

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information super easily.

2. Presentation

The next thing I’ll need is your presentation! This is a 30-45 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and super edited.

We want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they’ve really learned something, rather than a webinar format where they feel like they’re missing something that they need to buy from you asap.

With that being said, you have your choice of the following presentation formats:

Slides

No slides (just your wonderful face)

A mixture of any of them

Interview-style

If you’d like to go with the interview style presentation, schedule a time with me to do that here. And we’ll work together to come up with questions.

Your presentation should include great, actionable content. Here’s the suggested format:

A quick introduction

An overview of your topic

Teaching section

Specific action steps (with the goal of simplifying their existing process)

Up to a 3-minute pitch

Include questions for attendees to answer in the chat box throughout to boost engagement

Presentations are due by November 30, 2020.

Find a handy download with all this info here.

3. Worksheet

Along with each presentation will be a worksheet. There are a few reasons behind this:

• They encourage people to take action, which increases value

• It’s an easy way for viewers to take notes

 

The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.

If you’d like an example, as well as a template, you can check those out here.

This process is meant to be as easy as possible so you have a couple options. You can either:

• Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.

• Write out your worksheet contents and send it to me to be put into the summit’s worksheet template.

• Have my team take care of it all.

If you choose to go with option 1, your worksheet will be due along with your presentation on November 30, 2020. If you choose options 2 or 3, your presentation is due on November 7, 2020 to give my team time to take care of it.

4 Pro Pass Contribution

The Pro Pass will be a great opportunity for attendees in addition to the presentations we’re running. 

While attendees can view all the sessions for free for 24 hours after each session airs, with the Pro Pass they will get lifetime access to the sessions, as well as some awesome bonuses which is where you come in:

To make it even more valuable, I ask each of you to provide one resource to add. This includes things like:

• eBooks

• Workbooks

• Courses (big or small)

• 1-month memberships

• Freebies

(Note: Last year we sold over 150 copies of the Pro Pass so I do not recommend any type of 1:1 contribution)

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

Anyone who does contribute a premium resource (aka not something you’re giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.

Information for these resources is due on December 15, 2020. You’ll receive a questionnaire to fill out closer to that time to make passing the information to me simple and easy.

5. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting officially on January 8, 2021.

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any Pro Pass sales (50% if you’ve contributed a premium bonus). 

Please note that the default affiliate rate is 30%, once you have signed up I will go in and manually change your affiliate rate to the 40% or 50% accordingly. 

You’ll find swipe copy and graphics in the Resource Vault below.

6. Live Participation

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to relax for the most part!

All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

To make sure your presentation is at a time that you can attend. A tentative schedule will be sent out at the beginning of December. I ask that you confirm the tentative time for your presentation by December 15, 2020. If the given time doesn’t work, let me know so we can find a time that works. The schedule will be finalized by December 31, 2020. 

After your presentation has aired, if you want you will also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the Pro Pass).

Lastly, while you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

Affiliate Details

While summits are great for overall visibility and making new connections, making a little extra money never hurt either, right?

That’s exactly why I’ve set up an affiliate program for the All Access Pass and Pro Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by March 5, 2021.

You can promote the free event, after someone registers for the free event they will be taken to a page encouraging them to get one of the paid passes. So if you don’t want to promote the All Access or Pro Pass outright, you don’t have to. 

The commission structure is as follows:

• 30% for affiliates

• 40% for all speakers

• 50% for all speakers who include a premium bonus to the Pro Pass

The pricing structure will be:

All Access Pass Pricing

• Early Bird: $49 and $39 for 15 minutes after initial registration. January 8-24, 2021

• On Time Bird: $69 and $59 for 15 minutes after the initial registration. January 25-29, 2021.

• Late Bird: $99 January 30-February 5, 2021

Pro Pass Pricing

• Early Bird: $99 and $69 for 15 minutes after initial registration. January 8-24, 2021

• On Time Bird: $149 and $99 for 15 minutes after the initial registration. January 25-29, 2021.

• Late Bird: $199 January 30-February 5, 2021

To make it as easy as possible for you to generate extra income, the Speaker Resource Vault includes things like email swipe copy, social media copy, and social share graphics.

However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

Just remember to use your affiliate link, which you can create or look up here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Speaker Resource Vault

Now for those resources I promised to make your life as easy as possible.

In this folder you’ll find the following resources:

• Summit branding information (in case it’s helpful or you’d like to show off that you’ve been featured on your website)

• To do list with due dates so you can keep track of everything nice and easily

• Email swipe copy and suggested send dates

• Social media swipe copy and suggestion posting dates

• Social media graphics

• Slide templates (you’re free to create your own branded slides)

• Workbook template (you’re free to create your own branded workbook)

View the resources here.

And in case you don’t want to dig through a folder, here are some pretty buttons:

Action Steps

Phew, that was a lot to cover! You’re awesome for making it this far 🙂

For the sake of clarity, here are your current action steps:

Remember to grab your to do list and get things added to your calendar/project management tool. Because if you’re like me, if it’s not in your calendar it doesn’t exist.

Important Dates

Here’s a roundup of our key dates:

• Basic information: As soon as possible

• Worksheet for my team to design (remember, you can choose between this and sending your own branded worksheet): November 7, 2020

• Presentation and own branded worksheet: November 30, 2020

• Pro Pass contribution information: December 15, 2020

• Promotion period: Jan. 8-24, 2021

• Summit dates: Jan. 25-29, 2021

• Pro Pass cart closes: Feb 5, 2021

• Affiliate payouts: by March 5, 2021

FAQS

Yes, but only during the Summit Dates, Jan. 25-29th, 2021. They will get 24 hours to watch presentations after they go live for free.

They must register to get free access to the Summit on those dates, if they want to see any of the presentations after the Summit ends they will need to upgrade to either the All Access Pass or the Pro Pass. 

 

The All Access Pass grants them lifetime access to the Summit sessions.

Additionally, the Summit is broken out for bloggers at different levels with sessions geared towards beginner, intermediate, and advanced bloggers. Once they get through all the sessions for example at the beginner level, they’ll likely want to tackle the intermediate sessions next. The All Access Pass allows them to do just that. 

  • $49 before the Summit begins (Early Bird)
  • $69 during the Summit
  • $99 after the Summit

The Pro Pass grants them lifetime access to the Summit sessions. It will also unlocks an exclusive discounts and other bonuses from speakers.

Additionally, the Summit is broken out for bloggers at different levels with sessions geared towards beginner, intermediate, and advanced bloggers. Once they get through all the sessions for example at the beginner level, they’ll likely want to tackle the intermediate sessions next. The All Access Pass allows them to do just that. 

  • $99 before the Summit begins (Early Bird)
  • $149 during the Summit
  • $199 after the Summit

There are lots of ways to record your presentation for free. You can use a slide deck that you create in Google Slides, Power Point, or Canva, then use a screen recording tool such as Zoom, Quicktime Player, or any other software that records your screen.

If it would be easier I would be happy to schedule a time for you to do your presentation over Zoom with me and I’ll take care of recording it.

I will have a form sent to you where you can upload your presentation.

You must deliver or record your final presentation with me by November 30th. If there is some reason you can’t make this deadline, please let me know ahead of time. 

Your presentation is pre-recorded, but I do ask that you show up in the chat when your presentation becomes available so you can answer any questions that come up.

This was emailed to you when you agreed to be a speaker, please let me know if I need to send it again.

Your presentation should be 30-35 minutes long and focused on educating the audience giving them actionable things they can do not a long winded pitch to your product.

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting officially on January 8, 2021.

We hope you’ll promote it as much as possible. You’ll get out of the summit what you put into it and the more people that promote, the bigger success the Summit will be. 

Yes! As a speaker you will earn a 40% commission on any Pro Pass or All Access Pass sales referred through your affiliate link. 

If you contribute a premium* resource to the Pro Pass you will earn a 50% commission on any Pro Pass or All Access Pass sales you refer.

*Premium resource means one that is not available for free elsewhere

All the Promotion materials will be available in the Speaker Resource Vault here. You will receive more information after you sign up.

Send us an email to support[@]elizabethstapleton.com